長谷川豪　建築家。1977年生まれ。長谷川豪建築設計事務所主宰。
東京工業大学非常勤講師、ハーバード大学デザイン大学院客員教授、
カリフォルニア大学ロサンゼルス校客員教授等を歴任。
受賞歴にSDレビュー2005鹿島賞、平成19年東京建築士会住宅建築賞金賞受賞、
第24回新建築賞受賞、AR Design Vanguard 2014など。
という建築家の建築がニセコに最近建てられたということで、
わたしはまったく予備知識なく、カミさんに引きずり回されて参観。

建物は平屋で、平面形状はなだらかな曲線形。
ニセコという、いまや日本ではなく多国籍化したような場所に建っている。
北海道の風景というのは札幌のような局所では機能集中的な部分と
それ以外の基本的に伸びやかであったり、厳しかったりする
あんまり加工されていない背景が得られる。
この建物は接道する国道５号線からはいったん側道のような道に下りて
すぐに右折して砂利道に進入するような配置。
いまのところ、なのか、意図的なのかはよくわかりません。
駐車スペースはあるけれど、舗装はされていなくて
緑の芝生に対して遠慮気味に脇に置かれている。
ということで、正面外観的には緑の芝生越しに小さな入口がひっそりと見える。
店内に入っていくと、一応カフェメニューがあるけれど、
メインは美容ブランド拠点という機能建築であることがわかる。
構造は木造で廊下のような内部スペースが、並行して流れている小川に対して
それと対話するかのように配置されていることがわかる。
できる限り自然の呼吸感と同期するような意図を感じさせられる。
わたしはよく商品を知りませんが、きっとそういうコンセプトが
この美容ブランドのアピールポイントなのだろうと思えました。

ふだんはなにげに「なんもないな」とクルマからドライブするだけの景色。
しかしこういう建築がそこに置かれることで
対比的に風景と土地感が切り取られて感受されてくる。
お店に滞在している時間、来店してくるのはほぼアベック＆若い女性グループ。
「キャー、めっちゃいくね？」
みたいなちょっと関西訛りの３人の若い女性たちなど微笑ましい。
そういう空気感、ようやく行動制限が緩和されてきて
久しぶりに北海道らしい自然と日本社会の関係性が復元してきている。
ニセコ地域ではこれからの渡航制限の撤廃などを受けて
これまでの「多国籍化」がもっと拍車がかかるような雰囲気も感じます。

ここのところ、一気に情報交流の堰が切られてきて
たくさんの人と対話することが増えてきて
多少、ヒートアップ気味。週末からは東北・東京へ。
本日はちょっとクールダウンするような写真集ブログとしてみました。

English version⬇

Beauty brand base 〈ICOR NISEKO〉 in Niseko Town.
This week and next week, information exchange will be more active and heated up at once, right? Today, I’d like to share some architectural photos to cool down your mind. I’ll try to be more like an architectural photo blog today.

Goh Hasegawa Architect, born in 1977. President of Goh Hasegawa Architects & Engineers. Part-time lecturer at Tokyo Institute of Technology.
He has been a part-time lecturer at Tokyo Institute of Technology, a visiting professor at Harvard University Graduate School of Design, and a visiting professor at the University of California, Los Angeles.
Major awards include the SD Review 2005 Kajima Prize, the 2007 Tokyo Society of Architects & Building Engineers Residential Architecture Award, the 24th Shinkenchiku Award, and the 24th Shinkenchiku Award.
24th Shinkenchiku Award, AR Design Vanguard 2014, and others.
I had no prior knowledge of the architect’s work, and was surprised to learn that he had recently built a new building in Niseko.
My wife dragged me to visit the building without any prior knowledge.

The building is a one-story building with a gently curving plan.
It is located in Niseko, a place that now seems to have become a multinational rather than a Japanese one.
The landscape of Hokkaido is divided into functionally intensive areas such as Sapporo, and other areas that are basically expansive.
The landscape of Hokkaido is a combination of functionally-intensive areas such as Sapporo, and other areas that are basically relaxed and austere.
The building is located on a national highway adjacent to the road.
The building is located on a side road off of National Route 5, and is immediately turned right onto a gravel road.
The building is located off of Route 5, which is a side road, and then immediately turns right onto a gravel road.
I am not sure if this is the case at the moment or if it is intentional.
There is a parking space, but it is not paved.
The parking space is not paved and is set aside against the green lawn.
So, from the front exterior, a small entrance can be seen quietly over the green lawn.
When you enter the store, you will find a café menu, but the main focus is on the functional architecture of a beauty brand center.
The main structure is wooden and looks like a corridor.
The structure is wooden, with a corridor-like interior space arranged as if in dialogue with a stream running parallel to it.
The interior spaces are arranged as if they were in dialogue with the stream running parallel to them.
The intention is to synchronize with the breath of nature as much as possible.
I am not familiar with the product, but I am sure that such a concept is the appeal point of this beauty brand.
I am not familiar with the products, but I thought that such a concept must be the appealing point of this beauty brand.

Normally, I would just casually drive by the scenery from my car and think, “There is nothing here.
However, when this kind of architecture is placed there
the landscape and the feeling of the land are cut out and perceived in contrast.
During the time I stayed at the store, almost all of the customers were young women and groups of young men and women.
They were all saying, “Wow, isn’t this place really cool?
The three young women with Kansai accents were very funny.
It was such an atmosphere, and finally the restrictions on activities eased.
For the first time in a long time, the relationship between nature and Japanese society that is typical of Hokkaido is being restored.
In the Niseko area, with the removal of travel restrictions, etc., the “multinationalization” of the past is more likely to take place.
I also feel that the “multinationalization” that has been taking place in the Niseko area will be spurred on even more.

These days, the dam of information exchange has been cut in one fell swoop
I am having more and more dialogues with a lot of people
I am feeling somewhat heated up. From the weekend, I will be in Tohoku and Tokyo.
Today’s blog is a collection of photos to cool down a bit.

Posted on 10月 22nd, 2022 by 三木 奎吾
Filed under: こちら発行人です, 住宅取材＆ウラ話