さて来週に迫ってきました。北方地域の住宅雑誌＋WEBメディアの弊社ながら、
東京で開催の日本能率協会主催「ジャパンホームショー2022」に出展します。
このショーは日本最大規模の住宅関係のプロのための情報提供機会。
毎年、大体10,000人くらいが参集されるという規模のショー。
え、地方零細出版社がなんで？という当然の疑問でありますが、
実は2021年11月の経産省・事業再構築補助金の事業応募で採択され、
2022年３月に国費補助が正式決定した新事業領域の広報であります。
当然ながら、弊社事業もこれまでの紙媒体中心の範囲から、
WEB中心のカタチに大きく領域形態は変化してきている。
そういうなかコミュニケーションのコアは一貫して住宅写真。
地域の実際の家づくりと暮らしを高断熱高気密住宅の実例を中心に、
わかりやすい住宅写真ストックを大量に蓄積してきています。
よく家づくりの具体的プランニングを始めたら、
ユーザーはたくさんの雑誌の切り抜き「実例写真」を提示すると言われます。
リアリティがあり住みごこちまで伝わる写真ツールは最良のコミュニケーション。
やはり住宅を伝える、伝わるのは視覚的一挙伝達に勝るものはない。
高断熱高気密住宅の進化発展を地域といっしょに見つめ続けてきたReplanだから
その撮影した写真には、施主さんのいごこちへの思いとか、
審美性、暮らしやすさ、楽しさという要素が「込められている」。
その住宅写真のなかから使用許諾を受けたものをWEBデータベースとして公開し
直感的な住宅選びの手段として提供します。
そして、その住宅写真を選び取っていく過程でユーザーの「好み」を
AI技術で分析把握して、ユーザーの空間選択に役立てようという狙い。
いわば直感性と最新のAI技術を組み合わせて、あらたな住宅選択のツールを
提供したい、という事業骨子なのです。
最大ポイントは人間の直感力にAIという最新人工知能がどこまで役立てられるか。

国の決定を受けて以降、北海道大学工学部の関連周辺のみなさんから
AI開発や建築工学的視点からの調査活動協力なども賜って
ようやく基本骨子が確定。いまは最終の動作チェック段階ではありますが、
今回のジャパンホームショーというイベント機会を捉えて情報拡散します。

その出展準備活動で手一杯のところだったのですが昨日既報の通り、
鎌田紀彦-鈴木大隆対論も徹底取材敢行と頭はてんやわんやでしたが（笑）
なんとか、イベント準備も進められています。
事業領域がWEB上ですので、やはり地域エリアは日本語文化圏全域・全国。
これまで高断熱高気密住宅の実例中心に取材してきたReplanですが、
全国でもいま、高性能住宅への理解・ニーズの拡大は顕著になっている。
そういう意味で今回のイベント出展で多くのビルダーのみなさんに
大いに広報拡散していきたいと思います。

リアルな出会いに期待。会場での出展者名は「Replan住まいナビ」
「住所」はブース番号「E4-T10」とのこと。
ジャパンホームショーのHPでは出展ブース地図は発見できませんでしたが、
コーナーとしては「IoT・デジタル技術ゾーン」ということです。
弊社からはわたしを含めて４名のスタッフで対応に当たります。
ぜひ多くのみなさんと情報交流を期待しています。

English version⬇

Oct. 26-28 at Tokyo Big Sight Japan Home Show
New business utilizing AI and home photo DB. The area will be mainly web-based and will cover the whole country. We hope to see you there! We are looking forward to meeting many of you!

Well, it is coming up next week. While we are a housing magazine + web media company in the northern region
we will be exhibiting at the Japan Home Show 2022 hosted by the Japan Management Association in Tokyo.
This show is the largest information opportunity for housing professionals in Japan.
Every year, about 10,000 people attend the show.
Why a small regional publisher? The natural question is, “Why a small local publisher?
In fact, we were selected in November 2021 to apply for a business restructuring subsidy from the Ministry of Economy, Trade, and Industry (METI), and in March 2022, we will officially receive the subsidy from the Japanese government.
In March 2022, the government subsidy was officially approved for this new business field.
Naturally, our business has also changed from a paper-centered scope to a web-centered form.
Naturally, our business is changing from a print-centered scope to a web-centered form.
In this context, the core of our communication has consistently been residential photography.
We have a large stock of easy-to-understand photos of actual homes and lifestyles in the region, with a focus on examples of highly insulated and airtight homes.
We have accumulated a large stock of easy-to-understand photos of houses.
When beginning concrete planning for house construction, users often ask for “real-life examples” from many magazines.
When beginning specific planning for a house, users are said to present many magazine clippings of “actual examples”.
Photographic tools that convey reality and comfort are the best communication tools.
There is no better way to communicate and convey a house than through visual communication.
Replan has been watching the evolution and development of highly insulated and airtight houses together with the local community.
The photos taken by Replan are filled with the client’s thoughts and feelings about comfort, aesthetics, livability, and the environment.
Aesthetics, ease of living, and enjoyment are all incorporated in the photos taken by Replan.
We have published a web database of licensed photographs of houses, and have made them available to the public as a means of intuitive housing selection.
We provide this database as a means of intuitive housing selection.
We also use AI technology to analyze and grasp the user’s “preferences” in the process of selecting the housing photos.
The aim is to use AI technology to analyze and grasp the user’s “preferences” in the process of selecting housing photos, and to help the user select a space.
In other words, the business framework of this project is to provide a new housing selection tool by combining intuition and the latest AI technology.
The main point of this project is to provide a new housing selection tool by combining intuition and the latest AI technology.
The biggest question is to what extent AI, the latest artificial intelligence, can be used to help human intuition.

Since the government’s decision, we have received a lot of comments from people in the related fields of Hokkaido University’s Faculty of Engineering.
The basic framework of the project has finally been finalized.
The basic framework has finally been finalized. We are now in the final operation check stage.
We will take the opportunity of the Japan Home Show to spread the information.

I had my hands full with the preparations for the exhibition, but as reported yesterday, I also had my hands full with the Norihiko Kamata-Daotaka Suzuki debate, which I covered in depth (lol).
As reported yesterday, we are also going to cover the Norihiko Kamada-Daotaka Suzuki discussion in depth, and my mind was a bit of a whirlwind (lol).
(Laughs) But somehow, preparations for the event are underway.
Since our business area is on the web, our geographic area is the entire Japanese cultural sphere and the whole country.
Up until now, Replan has focused on covering actual examples of highly insulated and airtight houses, but now, even in Japan, there is a growing interest in high-performance housing.
However, there is a noticeable increase in the understanding of and need for high-performance housing throughout Japan.
In that sense, we hope to spread the word to many builders through our participation in this event.
I would like to spread the word to as many builders as possible at this event.

We look forward to realistic encounters. The name of the exhibitor at the event is “Replan Sumai Navi” (Replan Residence Navi).
The “address” is booth number “E4-T10.
I couldn’t find a map of the booth on the Japan Home Show website.
The booth is in the “IoT/Digital Technology Zone”.
We will have four staff members including myself at the booth.
We are looking forward to exchanging information with many visitors.

Posted on 10月 21st, 2022 by 三木 奎吾
Filed under: リプラン＆事業, 住宅マーケティング