昨日は「ほっかいどう住宅フェア2022」メイン会場を取材見学。
国の「第34回住生活月間中央イベント〜住まいフェスin北海道」と連動。
会場は札幌市の中心部、アカプラ広場とJR札幌駅から大通り駅までのチカホ空間。
15日の会場オープンテープカットには皇族方がみえられ鈴木知事も
北海道の地場有力産業としての「住宅」について自信を深めたとされた。
本州地域からの移民によって開拓が進められた北海道の歴史性から
なによりもその基盤になった住宅の性能技術について
多くの道民のみなさんにその「現在位置」を拡散させる機会になった。
いま道が進めているあらたな住宅施策「北方型住宅ZERO」についても
今回のイベントがキックオフの場としてお披露目されました。
その審議会にはわたし自身も参加して方向性論議を交わしてきましたが、
今後、さまざまな方策でその内容を情報拡散していきたいと思います。
北方型住宅ZEROは名前の通り、ゼロカーボンを目指した住宅分野での取り組み。
省エネ技術をベースとしてさまざまな要素技術を総合して
世界が目指すべき住宅レベルを実現していこうとするものです。
さまざまな角度から検討を加えた施策内容で北海道の地域総体として
あらたな目標水準として示していくことになります。
情報メディアとしてもブログとしてもその趣旨を広げていきたいと思います。

会場をぐるっと歩きまわっておりましたが、
各ブースでたくさんの旧知の業界関係者のみなさんと意見交換。
ひさしぶりにリアルで顔を合わせての意見交換はやはり手応えが違う。
感染症での３年に及ぶ情報閉塞という障害がいかに深刻なものだったことか、
たった１日の情報交流ですが思い知らされる気分。
顔を見ての情報交換「旧交をあたためる」ことで情報がスッキリと整理整頓。
そしてこういうイベントでそれぞれの「現在位置」が明確にわかる。
いま住宅建築業界がどんな地点にいてどういう方向を探っているか、
自分自身も含め、こういうイベント機会は総合的に把握できますね。
たくさんの気付きのタネもあると思います。


会場でこころをつかまれていたのは子どもさんたちのイベント参加ぶり。
たぶん生まれて初めて「薪割り」とか「ノコギリ」で木を切るなど
自然素材の質感、手ざわりのような部分からカラダに染み込んでいく体験。
住空間というものの素材の感覚。
自分たちが自然の木材などに手を加えていくことで目覚める部分。
真剣なまなざしで手許を見つめ続ける様子が
こころのなかで強い共感を覚えさせられる。
北海道の気候と風土が生み出した住空間への知恵が世代を超えて
大きな共有資産として受け継がれていくことを祈念したいと思います。

English version⬇

[Northern-style housing ZERO, starting – Hokkaido-Housing Fair 2022
A new standard to visualize the goal of zero-carbon housing. Hokkaido’s residential space technology is a shared asset for the next generation. …

Yesterday, we visited the main venue of the “Hokkaido-Housing Fair 2022” to cover the event.
The event is linked to the national “34th Housing and Living Month Central Event – Housing Fest in Hokkaido”.
The venue is located in the center of Sapporo City, Akapura Plaza and the Chikaho space between JR Sapporo Station and Odori Station.
The opening ribbon-cutting ceremony on March 15 was attended by members of the royal family and Governor Suzuki.
Governor Suzuki expressed his confidence in “housing” as a leading local industry in Hokkaido.
Hokkaido’s history, which was pioneered by immigrants from the Honshu region, is the basis for the development of the housing industry in Hokkaido.
Hokkaido’s history, which was pioneered by immigrants from the Honshu region, and above all, the performance technology of housing that served as its foundation.
The event provided an opportunity to spread the “current position” of Hokkaido to many people in Hokkaido.
This event also served as a kick-off for a new housing policy called “Northern Housing ZERO” that the Hokkaido government is currently promoting.
This event was the kick-off of a new housing policy called “Northern-style Housing ZERO,” which is currently being promoted by the Hokkaido government.
I myself participated in the council meeting and discussed the direction of the project.
I would like to spread the contents of the discussion in various ways in the future.
As the name suggests, Northern-style housing ZERO is an initiative in the housing field that aims for zero-carbon emissions.
Based on energy-saving technology, we will synthesize various elemental technologies to achieve the level of housing that the world should aspire to.
The goal is to achieve the level of housing that the world should aspire to.
The content of the measures that have been considered from various angles will be presented as a new target level for the Hokkaido region as a whole.
The content of the measures that have been studied from various angles will be presented as a new target level for the Hokkaido region as a whole.
We would like to spread the purpose of this project as an information media and blog.

I was walking around the exhibition hall.
I exchanged opinions with many old acquaintances in the industry at each booth.
It was a great experience to meet and exchange opinions in person for the first time in a long time.
I was reminded of how serious the three-year information blockage caused by the infectious disease was.
It was a great experience to realize how serious the three-year information blockage caused by the infectious disease was, even though it lasted only one day.
The exchange of information face to face, “renewing old acquaintanceships,” helped to clear up and organize information.
And at events like this, we can clearly see where we are at.
I am able to see where the residential construction industry is at and what direction it is heading in.
I think this kind of event gives me a comprehensive grasp of where the industry is at and where it is headed, including my own.
I think there will be a lot of seeds for new insights.

What caught the audience’s attention was the participation of children in the event.
For the first time in their lives, they were able to experience chopping wood and sawing wood.
The texture of natural materials, the experience of feeling them in their hands and bodies.
A sense of the materials used to create a living space.
The part that awakens when we add our own hands to natural wood.
The way he kept looking at his hand with a serious gaze.
I feel a strong empathy in my heart.
The wisdom of the living space created by Hokkaido’s climate and weather is passed on from generation to generation.
I pray that it will be passed on as a great asset to be shared by all generations.

Posted on 10月 17th, 2022 by 三木 奎吾
Filed under: 住宅マーケティング, 日本社会・文化研究