昨日ようやく出張から札幌まで帰還。
１週間を超える出張で東京主体の出張だと感覚の標準モノサシが変わる。
わたしは大学・社会人初期に８年超の東京在住・都心勤続経験があり、
その後も出張での往復経験があるので、
日常感はスイッチのON-OFFみたいな感覚であり続けている。
イマドキの「２地域居住」という人間行動選択肢を身を以て感じているのでしょう。
大学が渋谷にあったので周辺地域の空気感に慣れもあるのですが
最近は恵比寿から広尾方面、日本画の美術館「山種美術館」が
定期参観ポイント化しているのですぐ近接する校舎建築は変わっても
大学キャンパスには足が自然に向いて「学食」で若い人たちの様子に触れるのが
自分確認のひとつの通過習慣化しています（笑）。
そういった習慣を持ち続けているのはありがたいことだと思っています。
一種の東京での句読点的なホーム感なのでしょうか。
山種美術館での日本画鑑賞が最大の娯楽を提供してくれている・・・。
小学１年生の時に描いた絵が、あるコンクールで受賞経験があり
今回も参観しながら、映像ビジュアルと自分の生き方の関連に思いが至って
しばし、内省的な時間を過ごさせていただいた。

おっと、本日のテーマとはかなり乖離のあるイントロ（笑）。
図は朝日新聞の「発行部数減少率」と読売の同数字との比較図。
結果として、朝日新聞は400万部を割り込み10年で部数半減の事実です。
見ていると特異年2015年には例の福島原発「吉田調書」報道のウソで
社長が引責辞任した事件がその前年にあったのですが、
それに反発した読者が大量に離反したけれど、
その後も一貫して減少は加速してきている。
直近2022年の発表ではついに２ケタの大台を軽くクリアしている。
一方で新聞社同業の読売新聞の減少率はそこまでではない。
とくにこの１年での減少率では読売の３倍近くになった。
2015年の減少には前述の因果関係が特定できるだろうけれど、
その年の読売の減少率もほぼ半分程度はあったので、
2022年の読売4.2:朝日11.6という減少率の乖離には
しっかりとした分析が必要だろうと思われますね。
たしかに新聞の紙の商品の減衰は世界共通ではあるけれど、
世界のメディアはバラツキはありつつも
成功してきている媒体はみなWEBの稼ぎ領域を伸ばしている。
わたしどものような雑誌メディアもWEB領域が急伸してきている現実。
基本的にWEB比率を50%以上にするというのが世界のメディア企業の目標。
朝日新聞はその新規領域でも非常にキビシイとされています。
このままの加速度が維持されると今後５年程度でショッキングな事態もあり得る。
まぁ新聞メディアとして政府側から用地取得への便宜提供を受けた
都心一等地の不動産資産が安定収益源であるので
企業としては安定しているのかも知れませんが、
しかしそうであれば本業の人員はほぼ必要がなくなる。・・・
いよいよ正念場という状況なのではと危惧しております。

English version⬇

Asahi Shimbun’s Circulation Halved in 10 Years
The reality of management dependent on real estate assets, historically acquired through political influence, while increasing criticism of the administration. A paradox. …

Yesterday I finally returned to Sapporo from a business trip.
A business trip lasting more than a week and mainly in Tokyo changes the standard moniker of my senses.
I have lived and worked in Tokyo for more than 8 years during my university and early working years, and I have also traveled back and forth on business trips.
I have also traveled back and forth on business trips since then.
I have continued to have a sense of everyday life as if I were turning a switch on and off.
He must have firsthand experience with the human behavior option of “living in two areas” in Imadoki.
My university was located in Shibuya, so I am used to the atmosphere of the surrounding area.
Recently, I have been visiting the Yamatane Museum of Art, a Japanese-style painting museum, in the direction of Hiroo from Ebisu.
The Yamatane Museum of Art, a Japanese-style painting museum, has become a regular visit point.
I have become accustomed to seeing young people in the cafeteria.
It has become a habit for me to check myself (laughs).
I am grateful that I continue to have such a habit.
Is it a kind of punctuation home in Tokyo?
Viewing Japanese paintings at the Yamatane Museum of Art has provided me with the greatest entertainment….
I have won a prize in one of the competitions for a picture I drew when I was in the first grade of elementary school.
While visiting the museum this time, I was reminded of the relationship between the visual images and my way of life, and I spent some time in reflection.
I spent some time reflecting on the relationship between visual images and my life.

Oops, the introduction is quite different from today’s theme (laugh).
The figure shows a comparison between Asahi Shimbun’s “circulation decline rate” and the same figure for Yomiuri.
The result is the fact that Asahi Shimbun’s circulation has halved in 10 years, falling below 4 million copies.
The president of the Asahi Shimbun resigned in 2015 due to the lie of the Fukushima nuclear power plant “Yoshida Report” report.
The previous year, the president of Asahi Newspaper had resigned due to the lie about the Fukushima nuclear power plant’s “Yoshida Report.
The number of readers who reacted to it defected in large numbers, but the decline has been consistently accelerating since then.
The decline has been consistently accelerating since then.
The most recent figures for 2022 show that the number of readers has finally passed the double-digit mark.
On the other hand, the rate of decrease for the Yomiuri Shimbun, a newspaper company in the same industry, is not that high.
In particular, the rate of decline over the past year was nearly three times that of the Yomiuri.
Although the aforementioned causal relationship can be identified for the 2015 decline
the rate of decline of the readership in that year was also almost half of the rate of decline of the
The divergence in the rate of decrease of 4.2 for the Yomiuri and 11.6 for the Asahi in 2022 would require a solid analysis.
It seems to me that a solid analysis would be necessary.
It is true that the decay of newspaper products is the same worldwide, but there are variations among the world’s media.
However, while there are variations in the world’s media, the media that are succeeding are all web-based media.
However, while there are variations among the world’s media, all of the successful media are expanding their online earning areas.
The reality is that even magazine media such as ours are rapidly expanding their web presence.
Basically, the goal of media companies around the world is to increase their web ratio to more than 50%.
The Asahi Shimbun is considered to be in a very tight spot in this new area.
If the current rate of acceleration is maintained, there could be a shocking situation in the next five years or so.
Well, as a newspaper media company, we have been offered favors from the government side to acquire land for the site.
Since real estate assets in prime locations in central Tokyo are a stable source of revenue
As a company, we may be stable.
But if that were the case, there would be almost no need for personnel in the main business. …
I fear that we are finally at a critical juncture.

Posted on 10月 30th, 2022 by 三木 奎吾
Filed under: 日本社会・文化研究