昨日ようやく出張から札幌まで帰還。
１週間を超える出張で東京主体の出張だと感覚の標準モノサシが変わる。
わたしは大学・社会人初期に８年超の東京在住・都心勤続経験があり、
その後も出張での往復経験があるので、
日常感はスイッチのON-OFFみたいな感覚であり続けている。
イマドキの「２地域居住」という人間行動選択肢を身を以て感じているのでしょう。
大学が渋谷にあったので周辺地域の空気感に慣れもあるのですが
最近は恵比寿から広尾方面、日本画の美術館「山種美術館」が
定期参観ポイント化しているのですぐ近接する校舎建築は変わっても
大学キャンパスには足が自然に向いて「学食」で若い人たちの様子に触れるのが
自分確認のひとつの通過習慣化しています（笑）。
そういった習慣を持ち続けているのはありがたいことだと思っています。
一種の東京での句読点的なホーム感なのでしょうか。
山種美術館での日本画鑑賞が最大の娯楽を提供してくれている・・・。
小学１年生の時に描いた絵が、あるコンクールで受賞経験があり
今回も参観しながら、映像ビジュアルと自分の生き方の関連に思いが至って
しばし、内省的な時間を過ごさせていただいた。

おっと、本日のテーマとはかなり乖離のあるイントロ（笑）。
図は朝日新聞の「発行部数減少率」と読売の同数字との比較図。
結果として、朝日新聞は400万部を割り込み10年で部数半減の事実です。
見ていると特異年2015年には例の福島原発「吉田調書」報道のウソで
社長が引責辞任した事件がその前年にあったのですが、
それに反発した読者が大量に離反したけれど、
その後も一貫して減少は加速してきている。
直近2022年の発表ではついに２ケタの大台を軽くクリアしている。
一方で新聞社同業の読売新聞の減少率はそこまでではない。
とくにこの１年での減少率では読売の３倍近くになった。
2015年の減少には前述の因果関係が特定できるだろうけれど、
その年の読売の減少率もほぼ半分程度はあったので、
2022年の読売4.2:朝日11.6という減少率の乖離には
しっかりとした分析が必要だろうと思われますね。
たしかに新聞の紙の商品の減衰は世界共通ではあるけれど、
世界のメディアはバラツキはありつつも
成功してきている媒体はみなWEBの稼ぎ領域を伸ばしている。
わたしどものような雑誌メディアもWEB領域が急伸してきている現実。
基本的にWEB比率を50%以上にするというのが世界のメディア企業の目標。
朝日新聞はその新規領域でも非常にキビシイとされています。
このままの加速度が維持されると今後５年程度でショッキングな事態もあり得る。
まぁ新聞メディアとして政府側から用地取得への便宜提供を受けた
都心一等地の不動産資産が安定収益源であるので
企業としては安定しているのかも知れませんが、
しかしそうであれば本業の人員はほぼ必要がなくなる。・・・
いよいよ正念場という状況なのではと危惧しております。

English version⬇

Asahi Shimbun’s Circulation Halved in 10 Years
The reality of management dependent on real estate assets, historically acquired through political influence, while increasing criticism of the administration. A paradox. …

Yesterday I finally returned to Sapporo from a business trip.
A business trip lasting more than a week and mainly in Tokyo changes the standard moniker of my senses.
I have lived and worked in Tokyo for more than 8 years during my university and early working years, and I have also traveled back and forth on business trips.
I have also traveled back and forth on business trips since then.
I have continued to have a sense of everyday life as if I were turning a switch on and off.
He must have firsthand experience with the human behavior option of “living in two areas” in Imadoki.
My university was located in Shibuya, so I am used to the atmosphere of the surrounding area.
Recently, I have been visiting the Yamatane Museum of Art, a Japanese-style painting museum, in the direction of Hiroo from Ebisu.
The Yamatane Museum of Art, a Japanese-style painting museum, has become a regular visit point.
I have become accustomed to seeing young people in the cafeteria.
It has become a habit for me to check myself (laughs).
I am grateful that I continue to have such a habit.
Is it a kind of punctuation home in Tokyo?
Viewing Japanese paintings at the Yamatane Museum of Art has provided me with the greatest entertainment….
I have won a prize in one of the competitions for a picture I drew when I was in the first grade of elementary school.
While visiting the museum this time, I was reminded of the relationship between the visual images and my way of life, and I spent some time in reflection.
I spent some time reflecting on the relationship between visual images and my life.

Oops, the introduction is quite different from today’s theme (laugh).
The figure shows a comparison between Asahi Shimbun’s “circulation decline rate” and the same figure for Yomiuri.
The result is the fact that Asahi Shimbun’s circulation has halved in 10 years, falling below 4 million copies.
The president of the Asahi Shimbun resigned in 2015 due to the lie of the Fukushima nuclear power plant “Yoshida Report” report.
The previous year, the president of Asahi Newspaper had resigned due to the lie about the Fukushima nuclear power plant’s “Yoshida Report.
The number of readers who reacted to it defected in large numbers, but the decline has been consistently accelerating since then.
The decline has been consistently accelerating since then.
The most recent figures for 2022 show that the number of readers has finally passed the double-digit mark.
On the other hand, the rate of decrease for the Yomiuri Shimbun, a newspaper company in the same industry, is not that high.
In particular, the rate of decline over the past year was nearly three times that of the Yomiuri.
Although the aforementioned causal relationship can be identified for the 2015 decline
the rate of decline of the readership in that year was also almost half of the rate of decline of the
The divergence in the rate of decrease of 4.2 for the Yomiuri and 11.6 for the Asahi in 2022 would require a solid analysis.
It seems to me that a solid analysis would be necessary.
It is true that the decay of newspaper products is the same worldwide, but there are variations among the world’s media.
However, while there are variations in the world’s media, the media that are succeeding are all web-based media.
However, while there are variations among the world’s media, all of the successful media are expanding their online earning areas.
The reality is that even magazine media such as ours are rapidly expanding their web presence.
Basically, the goal of media companies around the world is to increase their web ratio to more than 50%.
The Asahi Shimbun is considered to be in a very tight spot in this new area.
If the current rate of acceleration is maintained, there could be a shocking situation in the next five years or so.
Well, as a newspaper media company, we have been offered favors from the government side to acquire land for the site.
Since real estate assets in prime locations in central Tokyo are a stable source of revenue
As a company, we may be stable.
But if that were the case, there would be almost no need for personnel in the main business. …
I fear that we are finally at a critical juncture.

Posted on 10月 30th, 2022 by 三木 奎吾
Filed under: 日本社会・文化研究 | No Comments »

昨日も引き続き「Replan住まいナビ」情報拡散のために営為PR活動。
なんですが、中日ということからか、客足はやや鈍化。
一昨日は初参加にもかかわらず、猫の手も借りたかったのですが、
他のブースや講演会などに聴講参加もできる状態でした。

ということでしたが、ややゆとりがあったことで
普段なら時間をかけてアポしなければならないような人と遭遇できる。
集団討論会的なイベント講師参加のリクルートの池本洋一さんと再会。
新建ハウジングのイベント会場でなんと一番前の席で聴講できた。
・・・まぁ、それくらい人出が少なめであった証明。
池本さんとは、もうかれこれ7−8年前以来。
氏は最近はいろいろなテレビメディアなどに住宅コメンテーターとして
出演されるようになっていますが、わたしが初めてお目に掛かったのは
まだそういう露出はまったくされていなかった頃。
ただFacebookのアカウントは開かれていて、
「そういうことなら」ということで友だちになった経緯。
わたし的には業界の巨人企業リクルートさんの動向を聞かせて頂きたく
当時東京駅八重洲口すぐ隣の高層オフィスの懐深く飛び込んだ。
「三木さんは商売敵だから（笑）」みたいなジャブを浴びつつ
めげずに深層的な対話を隔意なくさせていただいて嬉しかったものです。
その後、あの緑のスーモキャラと同色の服を心がけるほどに
広告塔的な役割もこなされながら活躍されていることをはるかに側聞。
そのあたりの動機・経緯なども目を合わせ話すと伝わってくるものがある。
会場で若干会話した後、弊社の「Replan住まいナビ」ブースにも立ち寄って頂けた。
この新事業についてもオープンな姿勢で対話できました。
今後とも情報を交換したいと申し入れたところこころよく対応姿勢を示された。
隔意ないその対応に深く感謝いたします。

その後の講演会場では一地方メディアとしての弊誌Replanに
連載記事をもう10年近く執筆頂いている東大准教授の前真之先生と久々遭遇。
新建ハウジング・YKKさんと協働される「性能向上リノベ」の討論会。
広報資料的にまとめられた内容ではなくそのコンセプトの核心について、
討論対話のなかから浮かび上がってくるものがわかる。
「性能向上リノベ」の現在地点の状況と、そのさきがけになっている
東京・西東京市の有力ビルダー、岡庭建設の池田氏とも知遇を得られました。
前真之先生には事前に「Replan住まいナビ」の経緯もお知らせしているので
「ブースに行きます」という言葉も頂きました。
今回の新事業については北海道大学工学部のAI研究のみなさんと
同じ北海道大学工学部の室内環境系の森太郎先生が深く関与していただいたので
新住協の鎌田紀彦先生からも深い興味を示されたように
前先生にもご意見を伺わせていただきたいと願っていたところ。
先生は本日も講演会参加予定なのでその前後の時間から
こういった「交流」をはじめたいと思います。
・・・ということで大変大きな「ひと儲け」ができました。感謝。

English version⬇

Reunion, Encounter, and Information Exchange in Japan Home Show
Reunited with Recruit Yoichi Ikemoto. We exchanged information with each other. We also had a real meeting with Dr. Masayuki Mae for the first time in a while. Kick-off of the exchange with a good response. We had a good time.

Yesterday, we continued our PR activities to spread the “Replan Sumai Navi” information.
However, the number of visitors slowed down a little, perhaps because it was the middle of the day.
The day before yesterday, despite being the first time to participate, we wanted to help the cat.
I was also able to attend other booths and lectures.

This meant that I had somewhat more time to spare.
I could encounter people with whom I would normally have to take time to make appointments.
I met again with Yoichi Ikemoto of Recruit, a lecturer participating in a group discussion-type event.
I was able to sit in the front row of the Shinken Housing event hall.
I was able to sit in the front row at the Shinken Housing event…well, that’s how small the turnout was.
I have not seen Mr. Ikemoto since seven or eight years ago.
Mr. Ikemoto has recently been appearing as a housing commentator on various TV media.
I first met Mr. Ikemoto when I was a child.
I first met Mr. Ikemoto when he had not yet been exposed in such a way.
However, he had opened a Facebook account
I was just a Facebook account holder, so I decided to make friends with him.
I wanted to hear what Recruit, one of the giants in the industry, was up to.
I jumped into the bosom of the high-rise office right next to the Yaesu exit of Tokyo Station.
I was jabbed with a “Mr. Miki is my business rival.
(laugh), I was happy to be able to engage in a deep dialogue with him without any illusions.
After that, I even tried to wear the same color clothes as the green Sumo character.
I was so pleased to hear that he has been playing an active role as an advertiser.
I could feel his motives and background when I looked at him and talked with him.
After a short conversation at the venue, they stopped by our “Replan Sumai Navi” booth.
We were able to have an open dialogue about this new business.
When we offered to continue exchanging information with them, they responded with open arms.
We are deeply grateful for their openness.

In the lecture hall afterward, I wrote a series of articles for Replan magazine, a local media outlet, for nearly 10 years.
I met Dr. Masayuki Mae, an associate professor at the University of Tokyo, who has been writing a series of articles for Replan magazine, a local media outlet, for nearly 10 years now.
The discussion was about “Renovation for Better Performance,” which is a joint project with Shinken Housing and YKK.
The content of the discussion was not a public relations document, but the core of the concept, which emerged from the discussion and dialogue.
The discussion was not a summary of publicity materials, but rather a discussion of the core of the concept, and what emerged from the dialogue.
The current status of “performance-enhancing renovations” and the pioneers of this concept.
We were also able to make the acquaintance of Mr. Ikeda of Okaniwa Construction, a leading builder in Nishi-Tokyo, Tokyo.
I informed Dr. Masayuki Mae of the background of “Replan Sumai Navi” in advance, so he said, “I’ll be at the booth.
He also said, “I will visit your booth.
This new project was discussed with the AI research team from the Faculty of Engineering at Hokkaido University and the indoor environment team from the same Faculty of Engineering at Hokkaido University.
Dr. Taro Mori, a professor of indoor environment at the same Hokkaido University Faculty of Engineering, was deeply involved in this new project.
Dr. Norihiko Kamata of Shinjyukyo expressed his deep interest in the project.
I was hoping to hear from the former professor as well.
He is scheduled to attend a lecture today as well, so I would like to start this kind of “exchange” with him before and after the lecture.
I would like to start this kind of “exchange” with him before and after his lecture.
I am very happy to have made a big “profit”. Thank you very much.

Posted on 10月 28th, 2022 by 三木 奎吾
Filed under: こちら発行人です, 住宅マーケティング | No Comments »

本日26日から28日までの３日間、ジャパンホームショー出展。
昨日仙台で２件の要件を済ませた後、
午後から東京に移動して１件のアポを処理して前泊であります。
既報のようにきのう朝、突然iPhoneの画面がブラックアウトしていたのですが、
その後、カミさんと連携して対応策を練って仙台駅前のレスキューショップに。
で、診てもらったところすぐに回復して機能復元（！）。
「あんまり診断とかしてもいない・・・」ということでしたが、
どうやら前日宿泊のホテルで提供の延長コンセントケーブルが
どうも「電気的軽症ショック」を与えていたようで、
診断に入る前にちょっと操作したらすぐに機能復元したのだと言うこと。
「なので、料金はいりません（笑）」という親切な対応。
トラブルの専門家にしてみるとまことに軽微なショックだったそうです。
こういう経験がはじめての素人でしたので、驚いたのですがひと安心。
ただ、本日もホテル環境。用心で充電ケーブルと電源コネクタを新規購入し変更。
慎重に取り扱うことでいまのところ、平和が維持されています。
出張時トラブル対応力、まことに試されているようです。

ということで、本日から３日間、ほぼ缶詰めで東京ビッグサイトに。
一昨日には仙台の新住協本部に鎌田紀彦先生を訪問して
北方型住宅ZEROについてのご意見ヒアリングと並行して
今回出展の「Replan住まいナビ」についてのご意見を承りました。
「断熱気密が自分の専門領域ではあるけれど、ユーザーの家づくり支援では
こういった志向性は面白いし有意義。今後このAIを基礎に活用して
協働していける部分が大いに考えられるね」というありがたいご指摘。
具体的なサジェストもいただいたので、その方向を目指したいと思っています。
さらにこのブログでご紹介してから多くのみなさんから会場へ来訪の返答。
基本骨格が固まった段階ですが、しかし今後の「ブラッシュアップ」では
全国のビルダーのみなさんや研究者のご協力や意見反映が欠かせません。
せっかくの国費助成での事業再構築なので、
少しでもユーザーの家づくり利便性向上、機能発展への業界からのご助力を受けて
よりパブリックな「プラットフォーム」にしていきたいと考えています。
今回の公開、情報拡散がこのような方向になるきっかけになれば幸いです。

しかし「会場案内図」が主催の日本能率協会から発出されたのはようやく一昨日。
たいへん多くの出展なので会場で「迷子」の可能性もある（笑）。
案内図をネジリ鉢巻きで凝視してようやく当方のブース位置確認できたところ。
図のように「東４会場」で日本建材・住宅設備産業協会の向かい側で
アイリスオーヤマさんのブースの斜め向かい側のカド位置。
比較的わかりやすいブース位置かと喜んでおりますが、ぜひご来場のみなさん、
足を向けて頂けたら幸いです。よろしくお願いします。

English version⬇

Exhibiting at Tokyo Big Sight “Japan Home Show” East Hall 4
Opportunity for housing professionals from all over Japan to gather. Proposing a new platform. We look forward to a great exchange and sharing of information. We are looking forward to a great exchange and sharing of information.

Exhibiting at Japan Home Show for 3 days from today 26th to 28th.
After handling two requirements in Sendai yesterday
In the afternoon, I moved to Tokyo to handle one appointment and stayed overnight before the show.
As previously reported, my iPhone screen suddenly blacked out yesterday morning.
After that, I went to a rescue store in front of Sendai station to work with Kami to find a solution.
After that, I went to a rescue shop in front of Sendai station to see if there was any way to deal with the problem. I was so happy to see the results.
I had not done much diagnostics on it…” she said.
It seems that the extension outlet cable provided at the hotel where we stayed the day before had been damaged.
Apparently, the extension outlet cable provided by the hotel the previous day had given him an “electrical mild shock.
I did a little manipulation before going into the diagnostics, and the function was restored immediately.
The hotel staff was kind enough to say, “So, there is no charge.
The trouble-shooting specialist said that it was a very minor shock.
I was surprised, but relieved, since this was my first experience as an amateur.
However, today was also a hotel environment. We purchased a new charging cable and power connector as a precaution and changed them.
By handling them carefully, peace has been maintained so far.
It seems that my ability to deal with troubles during business trips is really being tested.

So, I will be at Tokyo Big Sight for three days from today.
The day before yesterday, I visited Dr. Norihiko Kamata at the Shinjyukyo headquarters in Sendai.
In parallel with the hearing of opinions about the northern style housing ZERO
We received his opinion about “Replan Sumai Navi,” which will be exhibited at this time.
He said, “Although heat insulation and airtightness is my area of expertise, I think this kind of orientation is interesting and meaningful in terms of supporting users’ home building.
This kind of orientation is interesting and meaningful. I think there are many areas where we can collaborate in the future
We can think of many areas where we can use this AI as a foundation and collaborate with them.
We have also received specific suggestions, and we would like to work in that direction.
Furthermore, after I introduced the project on this blog, several people responded to my request to come to the venue.
The basic framework has been solidified, but in the “brush-up” phase, we will continue to work with
The cooperation and opinions of builders and researchers from all over the country are indispensable in the “brush-up” process.
Since the project is being restructured with government funding
We would like to make it a more public “platform” with the help of the industry to improve the convenience of home building for users and to develop its functions.
We would like to make it a more public platform.
We hope that the release and dissemination of this information will serve as a catalyst for this direction.

However, it was only the day before yesterday that the Japan Management Association, the organizer of the event, issued a “venue map.
With so many exhibitors, there is a possibility of getting “lost” at the venue (laughs).
After staring at the guide map with a twisted headband, we were finally able to confirm the location of our booth.
As shown in the figure, we were in the “East Hall 4” across from the Japan Building Materials and Housing Equipment Industries Association.
We were happy to find our booth location, which is relatively easy to find.
We are happy to say that the location of our booth is relatively easy to find, and we hope that everyone who comes to the show will take the time to visit us.
We would be happy if you could visit our booth. We look forward to seeing you there.

Posted on 10月 26th, 2022 by 三木 奎吾
Filed under: リプラン＆事業, 住宅マーケティング | No Comments »

毎朝の散歩道ではわが家周辺の「発寒川」公園緑地が
大きな通過ポイントになっております。
札幌は地形的には比較的に内陸に属すると思うのですが、
札幌の南西部山岳地帯から石狩湾に注ぐ多数の河川が扇状地を形成していて
海岸線からは15kmくらい内陸なのに市西部・山の手地区でカモメの鳴き声。
カモメたちがその河川に沿って河川と海の間を行き来して魚を狙っている。
そういう様子と遭遇することが多い。
空を飛んでいる様子ではかれらの捕食行動はあんまりわからないけれど、
川の周囲ではときどきその捕食行動を目の当たりにする。
カラスと違ってやや穏やかな棲息ぶりを想像することが多いけれど、
写真のように捕食行動ではカラス並みの行動ぶりが明らかであります。
まぁ当然だけれど、その目線を凝視するとなかなかの精悍、獰猛さを感じる。
殺気をその目線から放っている・・・。
やや大型の魚が餌食になった様子を淡々とカメラに収めた次第。
弱肉強食の自然の摂理は都市環境の中でも貫徹されている。

きのう出張移動を始めた前後から、写真のような光景が世界中に配信。
（写真・ロイター／アフロ）〜Yahooページから。
政治権力闘争的な状況はよく知りませんが、弱肉強食的な生々しさ。
なかなかに激烈なことがこういう情報配信から伝わってくる。
毛沢東の権力集中・文化大革命という悲劇を生んだことから、
中国なりの権力の開明化が進むと世界資本主義体制は「期待」したけれど、
どうも時計の針は再び大きく暗転しつつあるのかも知れません。
外国メディアの目の前で公然と前権力トップを強制排除するとは。
どうも宮廷革命状況がこの現代で起こったのではないかと推測。
中国のことは中国自身が決めていくしかないでしょうが、
他国からすると現代世界の行方にも関わることで注目せざるを得ない。
衝撃の大きさに比べアメリカなどの反応はいまのところ、それほど出ていない。
一応内政的なことなので他国政府としてはコメントしにくいのでしょう。
しかし、こういう映像が平然と流れる違和感、怖い政体という認識が
世界に認識共有されることに平然とした国であることは伝わる。
政治経済的な混乱・危機が世界に影響する可能性は高い。
日本の政治経済にも今後の不透明要素になってくることでしょうね。

さて昨日は久しぶりに仙台へ移動しました。
感染症の蔓延があり一方でテレワークなどの環境整備が進んで
社内的コミュニケーションは不足なくできるので出張は控えていました。
しかし今回仙台事務所を移転させたこともあって、整理整頓での出張。
久しぶりの仙台の空気感に懐かしさも感じている次第です。

English version⬇

Seagull predatory behavior in Sapporo, Japan: Nature’s law of the law of the jungle.
Seagulls are also birds of prey. The ferocity of their eyes is astonishing. The world is watching, and the center of power is being forcibly eliminated. A neighboring giant nation that is difficult to distance itself from. The world is watching.

Every morning, the “Hassamu River” park is a major passing point on my morning walk.
It is a major passing point on my morning walk.
Topographically speaking, Sapporo belongs to a relatively inland area.
However, there are many rivers flowing into Ishikari Bay from the mountainous area in the southwest of Sapporo, forming a fan-shaped area, and the city is about 15 km inland from the coastline.
Even though the city is about 15 km inland from the coastline, seagulls were heard in the Yamanote area in the western part of the city.
Seagulls are coming and going along the rivers between the rivers and the sea to catch fish.
I often encounter this kind of situation.
Although their predatory behavior is not so obvious when they are flying in the sky, they are sometimes seen around the river.
But sometimes we can see their preying behavior around the river.
Unlike crows, we often imagine them to live in a rather peaceful habitat.
However, as you can see in the photo, their predatory behavior is as obvious as that of crows.
It is natural, but if you stare into their eyes, you can feel their fearlessness and ferocity.
They are emitting a deadly spirit from their eyes.
I took a picture of a rather large fish that had become a prey.
The natural order of the law of the law of the jungle is still in effect in the urban environment.

The photo-like scene was distributed around the world before and after he began his business trip move yesterday.
(Photo, Reuters/Afro) – From Yahoo page.
I don’t know much about the political power struggle-like situation, but it is very raw, like a weak man and a strong man.
It is quite intense, and this kind of information distribution conveys that.
Since the tragedy of Mao Zedong’s concentration of power and the Cultural Revolution that ensued.
The world capitalist system “hoped” that China’s power would become more open and transparent, but the clock seems to be ticking again.
However, the hands of the clock may be turning dark again.
The removal of the former head of power in public in front of foreign media.
I suspect that a court revolution situation may have occurred in this modern era.
China will have to make its own decisions about its own affairs.
But from the point of view of other countries, we have to pay attention to the situation as it relates to the future of the modern world.
Compared to the magnitude of the impact, the reaction of the United States and other countries has not been so great so far.
It is probably difficult for governments of other countries to comment on the situation since it is an internal political matter.
However, the fact that such images are being shown in such a manner is disconcerting, and the perception of a frightening political system is being shared around the world.
However, it is clear that this is a country that is not afraid of being recognized and shared with the rest of the world as a scary regime.
There is a high possibility that political and economic turmoil and crisis will affect the world.
I am sure it will be an uncertain factor for Japan’s political economy in the future as well.

Well, yesterday I moved to Sendai for the first time in a while.
On the one hand, there is an epidemic of infectious diseases, and on the other hand, the teleworking environment has been improved, so there is no lack of communication within the company.
I had been refraining from business trips to Sendai because of the spread of infectious diseases and the teleworking environment, etc., which allows us to communicate internally without any shortage of communication.
However, this time I moved the Sendai office, so I had to go on a business trip to get things in order.
I am feeling nostalgic for the atmosphere of Sendai after a long time.

Posted on 10月 24th, 2022 by 三木 奎吾
Filed under: こちら発行人です, 状況・政治への発言 | No Comments »

長谷川豪　建築家。1977年生まれ。長谷川豪建築設計事務所主宰。
東京工業大学非常勤講師、ハーバード大学デザイン大学院客員教授、
カリフォルニア大学ロサンゼルス校客員教授等を歴任。
受賞歴にSDレビュー2005鹿島賞、平成19年東京建築士会住宅建築賞金賞受賞、
第24回新建築賞受賞、AR Design Vanguard 2014など。
という建築家の建築がニセコに最近建てられたということで、
わたしはまったく予備知識なく、カミさんに引きずり回されて参観。

建物は平屋で、平面形状はなだらかな曲線形。
ニセコという、いまや日本ではなく多国籍化したような場所に建っている。
北海道の風景というのは札幌のような局所では機能集中的な部分と
それ以外の基本的に伸びやかであったり、厳しかったりする
あんまり加工されていない背景が得られる。
この建物は接道する国道５号線からはいったん側道のような道に下りて
すぐに右折して砂利道に進入するような配置。
いまのところ、なのか、意図的なのかはよくわかりません。
駐車スペースはあるけれど、舗装はされていなくて
緑の芝生に対して遠慮気味に脇に置かれている。
ということで、正面外観的には緑の芝生越しに小さな入口がひっそりと見える。
店内に入っていくと、一応カフェメニューがあるけれど、
メインは美容ブランド拠点という機能建築であることがわかる。
構造は木造で廊下のような内部スペースが、並行して流れている小川に対して
それと対話するかのように配置されていることがわかる。
できる限り自然の呼吸感と同期するような意図を感じさせられる。
わたしはよく商品を知りませんが、きっとそういうコンセプトが
この美容ブランドのアピールポイントなのだろうと思えました。

ふだんはなにげに「なんもないな」とクルマからドライブするだけの景色。
しかしこういう建築がそこに置かれることで
対比的に風景と土地感が切り取られて感受されてくる。
お店に滞在している時間、来店してくるのはほぼアベック＆若い女性グループ。
「キャー、めっちゃいくね？」
みたいなちょっと関西訛りの３人の若い女性たちなど微笑ましい。
そういう空気感、ようやく行動制限が緩和されてきて
久しぶりに北海道らしい自然と日本社会の関係性が復元してきている。
ニセコ地域ではこれからの渡航制限の撤廃などを受けて
これまでの「多国籍化」がもっと拍車がかかるような雰囲気も感じます。

ここのところ、一気に情報交流の堰が切られてきて
たくさんの人と対話することが増えてきて
多少、ヒートアップ気味。週末からは東北・東京へ。
本日はちょっとクールダウンするような写真集ブログとしてみました。

English version⬇

Beauty brand base 〈ICOR NISEKO〉 in Niseko Town.
This week and next week, information exchange will be more active and heated up at once, right? Today, I’d like to share some architectural photos to cool down your mind. I’ll try to be more like an architectural photo blog today.

Goh Hasegawa Architect, born in 1977. President of Goh Hasegawa Architects & Engineers. Part-time lecturer at Tokyo Institute of Technology.
He has been a part-time lecturer at Tokyo Institute of Technology, a visiting professor at Harvard University Graduate School of Design, and a visiting professor at the University of California, Los Angeles.
Major awards include the SD Review 2005 Kajima Prize, the 2007 Tokyo Society of Architects & Building Engineers Residential Architecture Award, the 24th Shinkenchiku Award, and the 24th Shinkenchiku Award.
24th Shinkenchiku Award, AR Design Vanguard 2014, and others.
I had no prior knowledge of the architect’s work, and was surprised to learn that he had recently built a new building in Niseko.
My wife dragged me to visit the building without any prior knowledge.

The building is a one-story building with a gently curving plan.
It is located in Niseko, a place that now seems to have become a multinational rather than a Japanese one.
The landscape of Hokkaido is divided into functionally intensive areas such as Sapporo, and other areas that are basically expansive.
The landscape of Hokkaido is a combination of functionally-intensive areas such as Sapporo, and other areas that are basically relaxed and austere.
The building is located on a national highway adjacent to the road.
The building is located on a side road off of National Route 5, and is immediately turned right onto a gravel road.
The building is located off of Route 5, which is a side road, and then immediately turns right onto a gravel road.
I am not sure if this is the case at the moment or if it is intentional.
There is a parking space, but it is not paved.
The parking space is not paved and is set aside against the green lawn.
So, from the front exterior, a small entrance can be seen quietly over the green lawn.
When you enter the store, you will find a café menu, but the main focus is on the functional architecture of a beauty brand center.
The main structure is wooden and looks like a corridor.
The structure is wooden, with a corridor-like interior space arranged as if in dialogue with a stream running parallel to it.
The interior spaces are arranged as if they were in dialogue with the stream running parallel to them.
The intention is to synchronize with the breath of nature as much as possible.
I am not familiar with the product, but I am sure that such a concept is the appeal point of this beauty brand.
I am not familiar with the products, but I thought that such a concept must be the appealing point of this beauty brand.

Normally, I would just casually drive by the scenery from my car and think, “There is nothing here.
However, when this kind of architecture is placed there
the landscape and the feeling of the land are cut out and perceived in contrast.
During the time I stayed at the store, almost all of the customers were young women and groups of young men and women.
They were all saying, “Wow, isn’t this place really cool?
The three young women with Kansai accents were very funny.
It was such an atmosphere, and finally the restrictions on activities eased.
For the first time in a long time, the relationship between nature and Japanese society that is typical of Hokkaido is being restored.
In the Niseko area, with the removal of travel restrictions, etc., the “multinationalization” of the past is more likely to take place.
I also feel that the “multinationalization” that has been taking place in the Niseko area will be spurred on even more.

These days, the dam of information exchange has been cut in one fell swoop
I am having more and more dialogues with a lot of people
I am feeling somewhat heated up. From the weekend, I will be in Tohoku and Tokyo.
Today’s blog is a collection of photos to cool down a bit.

Posted on 10月 22nd, 2022 by 三木 奎吾
Filed under: こちら発行人です, 住宅取材＆ウラ話 | No Comments »