本日もニュースネタ。読売テレビという日テレ系列の関西キー局の全国放送の住宅系特番「見取り図の間取り図ミステリー」の第３弾で本誌Replanで掲載された住宅がクイズ構成の番組で取り上げられました。内容がクイズ番組構成ということで事前に「ネタバレ」してはいけないし、また番組内容については著作権との絡みもあって、事前にご案内することは控えておりました。
今回無事に２月２日午後９時から午後11時まで放送されました。内容は以下番組HPより要旨抜粋。「『見取り図の間取り図ミステリー』　家の間取り図、それはどんな人にとっても身近で気になる存在。しかし世の中には一見しただけではよくわからない“不思議な間取り図”が存在することを、あなたはご存じでしょうか？
この番組では、そんな“不思議な間取り図”の“ミステリー”を、MCの見取り図とゲスト達がクイズ形式で解き明かしていきます。番組では見たこと聞いたことのない“ミステリー”を持った間取り図が次々登場。現地に赴き、実際に調査を行うと、そこにはアッと驚く意外な答えが隠されていた！
家主は、いったいなぜこんな間取りの家を建てたのか？調査を進めると、そこで一緒に暮らしている家族への想いがたくさん詰まっていた!!笑いあり！涙あり！不思議な間取りを通じて知る、色んな家族の在り方やその温かさにも、ぜひご注目下さい!! 」〜https://www.ytv.co.jp/floorplan_mystery/〜

今回は「サーフィンありきの家づくり」として2009年秋号で掲載した住宅などが紹介されました。全国放送でのパブリシティ機会ではありましたが、前述のような番組意図にも配慮してじっとガマンで箝口令状態（笑）。ということで「ぜひ見てください」とご案内できませんでした（泣）。情報の仲立ちとして各種段取りは取っていたのですが、無事放送完了してホッとひと安心。おかげさまで番組終了時の「取材協力」案内には「住宅雑誌Replan」とテロップが流されていたようです。
番組で取り上げられた住宅の設計者からは、新築当時の子どもさんが立派に成長している様子に涙を流してうれしがっているメールなども寄せられて、スタッフ一同もらい泣き状態（笑）。家づくりというのはそこに関わるすべての人にとって、いろいろな意味で喜怒哀楽が籠もった人生ドラマなのだとあらためて実感させられていました。こうした部分も掘り起こしながら取材した記事が、放送製作のみなさんにも伝わってこういった機会になったのだろうと思います。Replanとしても、いい家の探究に強いモチベーションになりました。

English version⬇

NEWS 2/2 Replan cooperates in Yomiuri Television’s nationally broadcast housing special program.
We had refrained from giving advance notice of the program in a quiz-style program called “Floor Plan Mystery of the Floor Plan. After the broadcast, the architectural side sent us an inspiring e-mail. …

Another news item today. A house featured in our magazine Replan was featured in the third installment of “Floor Plan Mystery”, a housing-related special program broadcast nationwide by Yomiuri Television, a Nittele affiliate in the Kansai region, in a program with a quiz structure. Since the content of the program was a quiz program, we were not allowed to “spoil” the program in advance, and also because of copyright issues regarding the content of the program, we refrained from informing the audience in advance.
The program was successfully aired on February 2 from 9:00 p.m. to 11:00 p.m.. The following is an excerpt from the program’s website. The program was broadcast from 9:00 p.m. to 11:00 p.m. on February 2, and the contents are as follows However, do you know that there are “mysterious floor plans” in the world that cannot be understood at first glance?
In this program, the MC’s floor plans and guests will reveal the “mysteries” of these “mysterious floor plans” in a quiz format. In the program, floor plans with “mysteries” that have never been seen or heard of appear one after another. When we go to the site and actually investigate, we find surprising answers hidden in the floor plans!
Why in the world did the homeowner build a house with such a layout? As the investigation progresses, we find that the house is filled with thoughts and feelings for the family that lives there! There is laughter! Tears! Please pay attention to the many different ways of being a family and the warmth of the family that you will learn about through the mysterious layout! https://www.ytv.co.jp/floorplan_mystery/~

In this issue, the houses featured in the Fall 2009 issue were introduced as “Surfing is a Way of Building Houses”. Although this was an opportunity for publicity on national television, we were gagged by the aforementioned program’s intent. Therefore, we were not able to introduce the program, saying, “Please watch it” (tears). I had made various arrangements as an intermediary for information, but I am relieved that the broadcast was completed without incident. Thanks to your help, the message “Replan, a housing magazine,” was printed in the “cooperation for coverage” information at the end of the program.
The designers of the houses featured in the program sent us tearful emails about how their children had grown up so well since the construction of the new house, and the entire staff was in a state of weeping (laugh). (Laughter). We were reminded once again that building a house is a life drama filled with joy, anger, sorrow, and happiness in many ways for everyone involved in the process. I believe that the articles that we wrote while digging into this part of the story must have been conveyed to the broadcast production staff and led to this opportunity, and it gave Replan strong motivation to continue the search for a good house.

Posted on 2月 5th, 2023 by 三木 奎吾
Filed under: リプラン＆事業, 住宅マーケティング