ここのところ、ようやく世間の雰囲気に活気が出てきたように思います。
住宅業界も長い情報鎖国的環境から抜け出て
言いっぱなしではない「情報交流」が活発化してきている。
このポイントが大事で、youtubeなどでは誰かの意見だけを一方的に
世論的検討を経ることなく「教祖」的言動が一方通行化する。
それぞれユニークな意見ではあるけれど、どうも「社会性」が伴わない。
ようするに世間常識とかのさまざまな見方からの検証を受けない
一方的な言説だけがひとり歩きしてしまう危険性がある。
やはり健全な社会発展は民主的な情報交換が基盤だと思える。

一昨日札幌ドームでは19年間本拠地としてきた北海道日本ハムファイターズの
「最終試合」が行われた。
札幌ドームの主体者としての札幌市側のアクションは特段なかった。
同球団は、来年からお隣の北広島市の新球場に本拠地を移転する。
このことがちょっと象徴的なことがらで、札幌市内地価高騰の結果、
札幌から近接の地域に住宅地の移動が顕著になってきている。
「社長、KIECEって知ってますか？」
といきなりスタッフの一人から言われたのはもう１年前くらい。
感染症での社会閉塞真っ只中で、十分に情報取得できていなかったので、
「え、なにそれ？」と返した。
「最近、地元の北海道建設新聞社さんの記事で取り上げられていたんですけど・・・」
と情報を開示してくれて知った次第。
KIECEというのは、札幌から脱出して住宅を建てるときに人気が高まっている
地域の頭文字を集合化させたアルファベット造語で、
K（北広島）I（石狩）E（江別）C（千歳）E（恵庭）の要約なのですね。
というような経緯があって、言い出しっぺの北海道建設新聞社さんに
この造語の使用許諾も確認させていただいてこころよく承諾いただき
KIECE特集記事を計画した次第なのです。
上の写真はReplan北海道版最新号の表紙と、KIECE特集記事ページ。
北海道の巨視的な発展を考えれば首都圏での東京のような過密一極集中よりも
コア分散型の発展の方が地域らしさとしてふさわしい。
なんといっても北海道の魅力は開放的な風土にあると思うのです。
利便性重視で過密化し、どんどん高層化する未来よりも、
分散的発展の方が地域の魅力を永続化させられる。
メディアとしてのReplanとしても特集にするに値すると考えた次第。
また、地域でその地に根ざした家づくりを考える作り手と協働してきた
メディア姿勢としても合致するものと思っています。
最近の地価調査ではこのKIECE地域の地価上昇が全国ランキングでも
1-10位を独占しているという情勢。

また、日ハムさんの移転先としての北広島が一番最初になっているのは
一種、北海道民の「民主的意思表示」のようでもある（笑）。
まだ小さいけれど未来的な地域の動き、
ぜひ誌面を手に取ってご覧いただきたいと思います。
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English version⬇

[What is “KIECE”, the top dominating national land price survey? From Replan’s latest issue #138]
The choice of Hokkaido-area residents not to be concentrated in one area like the Tokyo metropolitan area. From the latest issue of Replan. …

These days, the public mood seems to have finally become more vibrant.
The housing industry has also emerged from its long environment of information isolation.
Information exchange” is becoming more and more active.
This point is important, because on youtube and other media, only someone’s opinion can be expressed in a one-sided manner.
Without public opinion consideration, “guru-like” words and actions become a one-way street.
Each opinion is unique, but it is not accompanied by “sociality.
In other words, only one-sided discourses that have not been examined from various perspectives
In other words, there is a danger of one-sided discourse that is not examined from a variety of perspectives, such as the common sense of the world, and that it becomes a one-sided discourse.
I believe that a sound social development is based on the democratic exchange of information.

The day before yesterday, the Hokkaido Nippon-Ham Fighters, which has made Sapporo Dome its home for the past 19 years, played its “final game” at the Sapporo Dome.
The day before yesterday, the Sapporo Dome hosted the “final game” of the Hokkaido Nippon-Ham Fighters, which has been its home for 19 years.
The city of Sapporo, as the owner of the Sapporo Dome, did not take any particular action.
The team will move to a new stadium in the neighboring city of Kita Hiroshima next year.
This is somewhat symbolic of the fact that, as a result of soaring land prices in Sapporo, the city of Sapporo has been forced to relocate to a residential area in close proximity to the city.
This is a bit symbolic of the fact that, as a result of soaring land prices in Sapporo, there has been a noticeable shift of residential areas from Sapporo to neighboring areas.
One of our staff members suddenly said to me, “Mr. President, have you heard of KIECE?
One of our staff members suddenly said to me about a year ago.
I was in the middle of a social blockage caused by an infectious disease and had not acquired sufficient information.
I replied, “Oh, what’s that?” I replied.
I was not fully informed, so I replied, “Well, it was recently featured in an article in the local Hokkaido Construction Newspaper…”
I was surprised to find out that KIECE is a company called Sapporo KIECE, which was founded in 1974 by the Sapporo City Government.
KIECE is an increasingly popular name for building houses out of Sapporo.
KIECE is a coined alphabetical term that is a set of the initial letters of the regions.
K (Kitahiroshima) I (Ishikari) E (Ebetsu) C (Chitose) E (Eniwa).
We asked Hokkaido Kensetsu Shinbun, the company that initiated the project, for permission to use this coined word.
The Hokkaido Kensetsu Shimbun, the company that initiated this project, kindly agreed to allow us to use this coined word.
We are now planning a feature article on KIECE.
The photo above shows the cover of the latest issue of Replan Hokkaido and the KIECE feature article page.
Considering the macroscopic development of Hokkaido, the core decentralized development is more regional than the overcrowded concentration in the metropolitan area like Tokyo.
The core decentralized development is more suitable as a regional character.
After all, Hokkaido’s appeal lies in its open climate.
I believe that decentralized development is more appropriate than a future that is overcrowded and increasingly high-rise due to an emphasis on convenience.
Rather than a future of convenience-oriented overcrowding and high-rise development, decentralized development is more likely to perpetuate the charm of the region.
As a media outlet, Replan thought it would be a worthy feature.
We also believe that this is in line with our media stance of working with local home builders who are
I believe this is in line with the media’s stance.
According to a recent land price survey, land prices in the KIECE area have been rising at a rate of 1 to 10 times the national ranking.
The recent land price survey shows that the KIECE area has dominated the national ranking from 1st to 10th place.

Also, the fact that North Hiroshima is the first place for Nichi-Ham to relocate to
It seems to be a kind of “democratic declaration of intention” by the people of Hokkaido (laugh).
It is still a small but futuristic movement in the region, and we hope that you will take a look at it in the magazine.
We hope you will pick up a copy of the magazine and take a look.
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Posted on 10月 1st, 2022 by 三木 奎吾
Filed under: 「都市の快適」研究, 住宅マーケティング