住宅メディアReplan誌は、今週６月16-17日の両日、東京ビッグサイトで開催の
「住宅ビジネスフェア」に出展致します。

「え？Replanって地域限定の雑誌メディアでしょ？」
という当然の疑問を持たれると思います。
地域住宅雑誌＆WEBメディアとしてこれまで活動を続けてきましたが、
ことしから来年にかけて事業活動の発展を見据えて
全国の住宅関係のみなさんに広く活動を広報するのが狙いです。
まずは活動を知っていただき、事業の拡大を図っていこうという作戦。
はじめて試みるのでどんな反応があるのかないのか、
手探りというのが偽らざるところですが、
弊社スタッフ３名が参加して幅広く情報交換させていただきます。

Replanは北海度発祥の住宅雑誌として高断熱高気密の住宅革新の
大きな流れを体現し、その渦の中から住まい手の立場に立って
よりわかりやすく「伝わりやすい」住宅取材を続けてきました。
より高性能でいい家を、という切実な願いが発行継続の骨格テーマ。
住宅性能の革新が同時に住宅のデザインをも進化させてきた。
そのリアルな家づくりの変化をユーザーに伝えるために
住宅生産の革新と足並みをそろえその広報活動を果たしてきました。
北海道が生み出してきた「高断熱外皮」とか「無落雪屋根」などの
あらたな住宅常識が、徐々に本州以南地域にも広がりを見せ始めて
日本全体の住宅革新も大いに進んできていると思います。
そういう意味では全国一体の「ボーダーレス化」が顕著になってきた。
温暖地域の住宅革新が今後どのように進んでいくのか、
わたしどものようなスタンスのメディアとしても非常に興味深い。
多くの地域から住宅建築にかかわる作り手のみなさんが参集される場で
忌憚なくお互いに情報を交換させていただきたいのです。
北海道は全国有数の「地域工務店」活躍地域とも言われます。
地域工務店がユーザーと直接向き合って全国一の受注レベルを実現させてきた。
家づくりという領域で強い地域製造業基盤を創造してきたのです。
高断熱高気密が必需とされたことで全国ハウスメーカーにはない現場技術力が
大いに磨かれた。と同時に、そういった技術力をユーザーに伝えるために
地域のメディアも地道に広報活動に取り組んできました。
よい住宅を適正なコストと、よきデザイン力で作り出す地域パワー。
それをユーザーに共有化するにはメディア情報活動も絶対に不可欠だと思います。

ぜひフェアの会場で多くの作り手のみなさんと
よき住宅の広報活動全般についてフランクに意見交換したいと思います。
こぢんまりとしたブースですが（笑）、ご来場の際にはぜひ足をお向けください。
You Welcome!

English version⬇

6.16-17 Exhibit at Tokyo Big Sight “Housing Business Fair
Highly insulated and airtight housing innovation and design evolution. Publicity activities widely through magazines and web media that connect users and makers. ・・・・.

Replan magazine will be exhibiting at the Tokyo Big Sight on June 16 and 17.
June 16-17 at Tokyo Big Sight.

You may be asking yourself, “Replan is a regional magazine media, right?”
We believe that this is a natural question.
We have been working as a regional housing magazine and web media until now, but we are going to expand our business activities from this year to next year.
However, from this year through next year, with an eye on the development of our business activities, we are planning to
Our aim is to publicize our activities widely to everyone in the housing industry throughout Japan.
Our strategy is to first get the word out about our activities and then expand our business.
Since this is our first attempt, we are not sure what kind of response we will get.
We are not sure what kind of response we will get, since this is our first attempt.
Three of our staff members will participate in this event and exchange a wide range of information.

Replan is a housing magazine that originated in Hokkaidō and embodies a major trend in housing innovation of high thermal insulation and high airtightness.
Replan embodies the great flow of housing innovation of high heat insulation and high airtightness, and from the vortex of this trend, we are trying to make it easier to understand and “communicate” from the perspective of the resident.
We have continued to cover housing in a way that is easier to understand and convey.
The sincere desire for higher performance and better homes has been the backbone of the magazine’s ongoing publication.
Innovations in housing performance have simultaneously evolved housing design.
To communicate this realistic change in home building to users
We have been fulfilling our public relations activities in line with innovations in housing production.
Hokkaido has been creating “highly insulated outer shells” and “snowless roofs,” etc.
and “snowless roofs,” which have been developed in Hokkaido, are gradually spreading to regions south of Honshu.
I believe that housing innovation in Japan as a whole is making great progress.
In this sense, the “borderlessness” of the entire country has become more pronounced.
I wonder how housing innovation in warmer regions will progress in the future.
It will be very interesting to see how housing innovation in warmer regions will progress in the future, as a media outlet with a stance such as ours.
We would like to have a forum where makers involved in housing construction from many regions can gather and frankly exchange information with each other.
We would like to exchange information frankly and openly with each other.
Hokkaido is said to be one of the most active regions in Japan for regional construction companies.
Local construction companies have achieved the highest level of orders in Japan by directly meeting with users.
This has created a strong regional manufacturing base in the area of home building.
The necessity of high thermal insulation and airtightness has greatly honed the on-site technical skills that are not available from the nation’s housebuilders.
This has greatly refined our on-site technical capabilities, which are not available from the national housebuilders. At the same time, in order to convey such technical capabilities to users
local media have also been steadily engaged in public relations activities.
The power of the local community to produce good houses at a reasonable cost and with good design skills.
I believe that media information activities are absolutely indispensable to share this power with users.

We hope that you will join us at the fair to discuss with many builders about the public relations activities of “Yoki-House” in general.
We would like to have a frank exchange of opinions with many of you at the fair about the publicity activities of YOKIHOUSEI in general.
We have a small booth (laugh), but we hope you will stop by and visit us.
You Welcome!

Posted on 6月 12th, 2022 by 三木 奎吾
Filed under: 住宅マーケティング