雪融けがどんどん進む札幌ですが、ほどほどを心がけと書いた散歩歩数は、きのうも12,000超え（笑）。北国人としてダウンジャケットもおよそ３−４種類持っていますが、どんどん薄手になって防寒というよりも時折の寒風から身を守る「防風」用に目的変化。つい２週間前に温暖な広島県福山市周辺を歩きまわっていたときは最強から２番目のダウンジャケットだったのに、いまは札幌で最薄・４番目のものに変化。よろこばしい輪廻。
　さて、本日は政治系メディア論。
　「高市首相、取材対応は少なく歴代と比べ、Xでは連日発信」という共同通信発の記事がYahooニュースで取り上げられていた。昨年の「流行語大賞」で「オールドメディア」というコトバが選出されましたが、現在の状況をある意味、端的に表現していると感じられた次第。
　「オールドメディア」の賞を受けたのは自由民主党の青山繁晴氏で、自身が情報発信している動画投稿の視聴回数が累計で５億回を超えたとのこと。氏は元・共同通信記者であり安倍晋三総理との強い信頼関係で知られた存在ですが「自由民主党を内部から変える」という基本スタンスから政治行動してきている。実際に「部会」という自由民主党の国政全般の政策議論機会を丹念に紹介するなど、民の目線にもわかりやすく伝わる。直近の朝日新聞政治部記者との質問応答など非常に興味深かった。
　自由民主党議員の情報発信など一顧だにされないのが一般的だったのに、かれは独自のスタンスから動画投稿を継続してきて、旧来の「メディア報道」だけではないルートでその主張を発信してきた。こうした政治家の出現は政治情報の世界に「構造変化」を呼びつつある。
　高市首相もこうしたスタイルで直接国民にメッセージすることを続けてきているワケだ。高市政権のなかで自由民主党の広報本部長には若い感覚の鈴木貴子氏が就いているが、こういったコミュニケーション戦略では他党を完全に圧倒しているのが現状だろう。
　これに対して共同通信の記事からは言外に「どうして報道メディアの取材をもっと受けないのか」というニュアンスが強く感じられる報道になっていた。
　政治情報「伝達」の局面変容ぶりが流れとして顕著になってきた。このことをどうこう言うのは自由だけれど、現実の政治状況推移として、国民の受け止め「民意」は明確なのではないかと思う。

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English version⬇

[Social Media Posting: The “Democratization” of Modern Media]
A Kyodo News article titled “Prime Minister Takaichi Rarely Speaks to the Press, but Posts Daily on X.” The transformation of political information “dissemination,” symbolized by the “Old Media” buzzword of the year. So, what does the public think? …

　The snow is melting rapidly here in Sapporo, but despite my resolution to take it easy, I still walked over 12,000 steps yesterday (lol). As a northerner, I own about three or four different down jackets, but they’re getting thinner and thinner—their purpose has shifted from keeping me warm to simply protecting me from the occasional cold wind. Just two weeks ago, when I was walking around the warm area near Fukuyama City in Hiroshima Prefecture, I was wearing my second-thickest down jacket—the second-strongest—but now, here in Sapporo, I’ve switched to my thinnest one, the fourth-thinnest. A delightful cycle of life.
Now, today’s topic is political media commentary.
An article from Kyodo News titled “Prime Minister Takaichi Gives Few Interviews Compared to Her Predecessors, but Posts Daily on X” was featured on Yahoo News. Last year, the term “Old Media” was selected as the “Word of the Year,” and I felt it succinctly captures the current situation in a way.
The recipient of the “Old Media” award was Shigeharu Aoyama of the Liberal Democratic Party (LDP), whose videos have reportedly surpassed 500 million cumulative views. Aoyama is a former Kyodo News reporter known for his strong relationship of trust with Prime Minister Shinzo Abe, but he has been engaging in political activities based on his fundamental stance of “changing the Liberal Democratic Party from within.” In practice, he meticulously introduces the LDP’s “subcommittee” meetings—opportunities for discussing general national policies—in a way that is easy for the public to understand. His recent Q&A session with a political reporter from the Asahi Shimbun was particularly fascinating.
　While it was generally the case that information disseminated by LDP lawmakers was largely ignored, he has continued to post videos based on his unique stance, conveying his arguments through channels beyond traditional “media coverage.” The emergence of such politicians is bringing about a “structural shift” in the world of political information.
　Prime Minister Takaichi has also been consistently using this style to deliver messages directly to the public. Within the Takaichi administration, Takako Suzuki, who possesses a youthful sensibility, serves as the LDP’s Public Relations Director, and the reality is that this communication strategy is completely overwhelming other parties.
In contrast, the Kyodo News article carried a strong, implicit undertone asking, “Why doesn’t he accept more interviews from the news media?”
　The transformation in the dynamics of political information “transmission” has become a prominent trend. While one is free to have opinions on this, I believe the public’s perception—the “will of the people”—is clear when viewed as a progression of the actual political situation.

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Posted on 3月 30th, 2026 by 三木 奎吾
Filed under: 未分類