高齢者の「徘徊」スレスレながら（笑）わたしの日々の早朝散歩は、自宅から東西南北あらゆる方向にその食指（足の指）が伸びてきています。おおむね往復で６km超ほど。
　料理数寄が昂じてきているので、最近チョコチョコと「札幌中央市場」場外店群に出没。こちらには目抜き通りに面した観光客向け店舗も多いですが「場内市場」側に面した日用鮮魚専門店舗群もあって、非常にたのしい。ときどき「場内」セリ場もある本格的「卸店舗群」に顔を出すこともあります。わたしは食品製造業を営んでいた生家がこの中央市場と深い「付き合い」があったので、アルバイト的に市場に出入りしていた経験もある。カラダに染みついている部分がある。
　場内の方はほぼ「男の世界」で、活発な掛け声などがこだましていて「札幌市民の台所を支えている」雰囲気が充満している。こういう市場にふだんチョコチョコと散歩がてら背中に布製リュックを背負って、好みの魚があれば背負って帰ってくるのですね。なんか、サケの帰巣的行動と似ているかなぁ（笑）。
　一度、東北からの建築家一行の札幌接遇でここを案内したことがあり、みなさん目を丸くしていたこともありました。「え、三木さん、建築じゃなくそういう筋なの？」
　で、昨日土曜日はいつもの場外店舗群を歩いていたら、こういう光景に出会っていた。
　場内の「男達の世界」とは違って場外では女子も多いのですが、作業用の服装とはいえ煌々と化粧してマイクとスマホ、モニター画面に向かって「現場中継」的な動画番組をやっている（！）。
　おお、であります。
　聞くともなくチラ見していたら「あ、なんか立ち止まって見てくれている（笑）、ウレシイ」みたいにわたしの姿も映ってしまった。聞いたらSNSのTikTokでの放送生中継中。ヘンなオジさんとして視聴者のみなさんに知れ渡ってしまった（笑）。市場の雰囲気を伝えて来場を誘引しようという作戦行動で、その日の目玉商品などの案内をしているようでした。
　わたしはこういう行動派が大好きですが、リアルな現場からのナマの声が自らSNSを利用するのがイマドキの時代相なのですね。「定食化」したオールドメディアはいよいよ追い詰められていくなぁ、と。アメリカトランプ政権もメディアと絶縁関係とのことですが、確かに現代の側面を象徴していますね。
　面白がりつつ、うーむと唸らされておりました。

●お知らせ
拙書「作家と住空間」幻冬舎から電子書籍で発刊
お求めはAmazonで。
https://amzn.asia/d/eUiv9yO

English version⬇

[On a Stroll to the Central Market: A TikTok Girl. The Media Landscape Is Changing Dramatically]
I’m on the hunt for some good fresh fish. I ended up going viral on a live social media stream with a weird old guy (lol). It’s surprising how far the world of information has come…

　Although I’m teetering on the edge of “wandering” like an elderly person (lol), my daily early-morning walks have my toes—or rather, my feet—taking me in every direction: north, south, east, and west. It’s generally a round trip of over 6 km.
　My passion for cooking has been growing, so lately I’ve been popping in here and there at the shops outside the “Sapporo Central Market.” While there are many tourist-oriented shops facing the main street, there’s also a cluster of specialty fresh fish shops facing the “market hall” side, which is a lot of fun. Occasionally, I even pop into the authentic “wholesale shops” that include the “market hall” auction floor. My family ran a food manufacturing business that had deep “ties” to this Central Market, so I actually used to come and go through the market part-time as a student. It’s ingrained in me in some ways.
The “Inner Market” side is almost entirely a “man’s world,” with lively shouts echoing through the air and an atmosphere that truly feels like it’s “supporting the kitchens of Sapporo’s citizens.” I often take little strolls through markets like this, carrying a cloth backpack on my back, and if I find a fish I like, I just sling it over my shoulder and head home. It kind of reminds me of salmon returning to their spawning grounds (laughs).
　Once, when I was hosting a group of architects from Tohoku in Sapporo, I took them here, and they were all wide-eyed. “Wait, Mr. Miki, so you’re into that kind of thing instead of architecture?”
　Anyway, yesterday—Saturday—as I was walking through the usual cluster of shops outside the market, I came across this scene.
　Unlike the “men’s world” inside the market, there are plenty of women outside. Even though they were dressed for work, they were wearing full makeup and hosting a “live from the scene” video show (!), facing a microphone, a smartphone, and a monitor.
　Oh, indeed.
　I was glancing over without meaning to listen, and before I knew it, I ended up in the shot—as if they were saying, “Oh, someone’s stopped to watch (lol), that’s so nice.” When I asked, they told me they were live-streaming on TikTok. I ended up being known to all the viewers as a “weird old guy” (lol). It seemed to be a strategic move to convey the market’s atmosphere and attract visitors, as they were promoting that day’s featured items.
　I really love this kind of proactive approach, but it really reflects the spirit of the times—people using social media themselves to share raw, real-time voices from the field. It makes me think that the “formulaic” old media is finally being cornered. I hear the Trump administration in the U.S. has also cut ties with the media—that certainly symbolizes a facet of our modern era.
　I found it amusing, but it also left me pondering.

● Announcement
My book, “Writers and Living Spaces,” has been published as an e-book by Gentosha.
Available on Amazon.

Posted on 9月 27th, 2026 by 三木 奎吾
Filed under: 未分類