住宅取材を数十年続けてきています。
通常は新築されたばかりの住宅が多い。
ときどきはリフォームされた住宅も取材するけれど、
その動機の主要な部分は生活の場としての機能回復、現代化。
カタチは残るけれど機能性としては最新のライフスタイルにあわせることになる。
それは当然のことで、現代を生きる我々はまさか明治大正の暮らしを
復元したいと思っているわけではない。
このことはたぶん歴史年代を通して、あるいは家という定住をはじめて以来
人間と家との関係ではそうであったに違いない。

取材を重ねてくると、古民家とかの過去物件にも強く興味が湧いてくる。
これはたぶんわたしの個人的なものであるに違いない。
歴史とかがそもそも好きでその延長線上で
過去の時間、先人が過ごしてきた空間という興味が盛り上がった結果なのだろう。
そういう心理のひとつのあらわれとして廃屋に惹かれている。
廃屋からはかつての人々の暮らしようが立ち上る空気感がある。
きのうわたしの「好みの空間」写真のAI検証の一端をご覧に入れたけれど
先人の空間体験を追体験することで「伝わって」来るモノがある。
これは感覚の領域のことなので、理性的・合理的に整頓はできないけれど
たぶん想像力の領域で見えてくる部分なのでしょうね。
北海道では地方の道路沿いなどでも写真のような光景に出会う。
土地を得てそれを耕すことで自立生計することができるという夢を抱いて
150年前くらいから多くの移住者たちがこの地に暮らしてきた。
そしてその家で世代更新の場が確保され、わたしたちが生き延びてきている。
そういう祖父母父母たちの暮らしようがまざまざとピンナップされている。
わたしにはどうもそのように見えてならないのですね。
つい頭を垂れされられる思いが募ってくるのです。
家はそういう場であって、次の世代に託したものの叫びのようなモノが伝わる。

一方で、この写真はわたしが幼い頃に見ていた「外界」の様子。
わたしは札幌の北大植物園を東側に見る角地の家で過ごしていた。
３才から16才くらいまでの感受性揺籃期にこの森を見て育った。
家を見るというのは外側からの視覚で解剖的に見ることになるけれど、
人間の側からは家は行動拠点であってそこから外界に立ち向かって行く場所。
主体性の部分ではこういう光景にこそ強い思い入れがあるのでしょう。
わたしの場合で言えば、この光景の手前側には札幌市内有数の幹線道路
「石山道路」があって、その道路はまっすぐ南方に向かう視界を見せていた。
「この道を通っていくと日本がある・・・・」
幼い北海道人としてはそういう主観を育てていたようにも思える。
家を見る視線と、家から見る視線、たぶん人間に決定的なのは
その両方なのでしょう。

English version⬇

The life of the house will run out. Afterglow of an abandoned house]
There are two ways of looking at a house, and one way of looking at it from the house’s perspective. The coverage of houses is mainly the former. The house is a proof of human life as a place to raise children. The feelings that cannot be put into words come to us. The house

We have been covering housing for decades.
Usually, the homes are newly built.
Occasionally I also cover remodeled homes, but
The main motive is to restore and modernize the functionality of the house as a place to live.
The form remains the same, but the functionality is adapted to the latest lifestyle.
It is only natural that we, who live in the modern age, do not want to restore the lifestyle of the Meiji and Taisho eras.
We do not want to restore the lifestyle of the Meiji and Taisho eras.
This has probably been the case throughout history or since the first settlement in a house.
This must have been the case in the relationship between human beings and their homes.

As I continue to conduct more and more research, I am becoming more and more interested in old private houses and other properties from the past.
This is probably a personal thing for me.
I love history, and as an extension of that love, I have a strong interest in the past.
I am interested in the past and the spaces where our ancestors have spent their time.
I am attracted to abandoned houses as a manifestation of this kind of psychology.
Abandoned houses give me a sense of the atmosphere of how people used to live in the past.
Yesterday, I showed you a part of the AI verification of my “favorite space” photos.
There are things that are “conveyed” to us by reliving the spatial experiences of our predecessors.
This is in the realm of the senses, so it cannot be rationally or rationally put into order.
But perhaps it is something that can be seen in the realm of imagination.
In Hokkaido, we encounter scenes like the one in the photo along local roads.
With the dream of being able to earn a self-sustaining living by acquiring land and cultivating it, many immigrants have been living in Hokkaido since about 150 years ago.
Many immigrants have lived here since about 150 years ago.
Their homes have provided a place for the renewal of generations, and we have survived.
This is a pin-up of the way our grandparents lived.
I can’t help but see it that way.
I can’t help but feel a sense of being made to hang my head.
A house is such a place that conveys the cries of those who have entrusted it to the next generation.

On the other hand, this photo shows the “outside world” as I saw it when I was a child.
I lived in a house on a corner lot looking east toward the Hokkaido University Botanical Garden in Sapporo.
I grew up looking at this forest from the age of 3 to 16, when I was in the cradle of my sensitivity.
Looking at a house means looking at it from the outside, from the anatomical point of view, but from the human side, a house is not a base for action.
From the human side, a house is a base for action, a place from which we confront the outside world.
From the standpoint of subjectivity, it is this kind of scene that we have a strong attachment to.
In my case, in front of this scene, there is “Ishiyama Road,” one of the major highways in Sapporo.
The road was heading straight toward the south.
“If you go down this road, you will find Japan. ・・・・”
As a young Hokkaidoian, I seem to have developed that kind of subjectivity.
The gaze of the house and the gaze from the house, perhaps the two most decisive things for human beings.
It is probably both of them.

Posted on 11月 5th, 2022 by 三木 奎吾
Filed under: こちら発行人です, 住宅取材＆ウラ話 | No Comments »

Macの環境を変えるのにはTime Machineというアップルが提供している
丸ごと引っ越しツールを利用することで比較的容易。
しかしAdobeとかMicrosoftなどでは独自にユーザー管理ツールがあるので
ソフト利用時に思わぬ困難が惹起したりすることがある。
一々、パスワードを要求されるのでその管理が重要になる。
今回はいくつかの「通過儀礼」を問題なくクリアできて比較的に順調。
しかしまぁ、１週間程度は様子を見るために旧環境マシンもそのまま保持。
昨日も社内環境での設定変更の結果、ブラウザ変更する必要が出るなど
およそ予期し得ない事態が起こってくるのですね。

さて本日は國學院大學博物館での特別展から。
先日も書いたのですが日本画コレクションの山種美術館からやや坂道を上がると
この博物館にたどりつくのであります。わたしの東京でのホーム。
いつの頃からか、このコースが習慣化しています。
大学の博物館というのはポピュラーなのかどうか知りませんが
歴史好きなわたしとしては母校の博物館はこころの栄養源なのです。
上の写真は「寄せ木細工手法のルーツ」的な展示。以下展示説明。
〜寄せ木細工の起源　寄せ木細工のルーツはエジプト18王朝のツタンカーメン
＜BC1347-39＞墓出土の木製手箱にまで遡れると言われ、
その後西アジア一帯で寄せ木技術を用いた作品が確認できる。
現在知られる日本最古の寄せ木細工は中国からの請来品で法隆寺宝物など30点。
これらは西アジア地域で制作されシルクロードを伝ってもたらされた。
しかしわが国では蒔絵や螺鈿の漆工芸が好まれたためか、その後
近世後期に至るまで盛り上がらず、その後再出発したとされる。
展示の石のモザイク画はアパメア遺跡（シリアBC3世紀ころ）時代のもので、
色違いの石材で鳥の模様を描き出しており、すでに同時代に制作されていた
寄せ木細工との共通性が見いだせるものといえる。その後、寄せ木細工技術は
西アジアからヨーロッパ全土に広がった。〜・・・
ということで、ことしはじめの「ポンペイ遺跡」の建築群展示などで
こうした石のモザイク技術が駆使されたことは学んでいた。
ちょっとしたことから人類の建材技術の長い歴史の一端を知った次第。

下の写真は江戸期になって盛んになった寄せ木細工による箪笥。
以前、小田原で箱根に由来すると思える在地の寄せ木細工技術を見学したが
こういった精緻な加工技術は日本オリジナルとも思える。
中国という現代史いや、世界史全体での最大の波乱要因が惹起する現代。
日本が生き延びていくためには、やはり産業技術を基盤にするしかない。
先人たちが成し遂げてきたこういった技術をさらに現代産業のすべての分野に
応用し、活用していくことがキモなのだと思った。

English version⬇

The human culture and technology of Yosegi-zaiku
Considering the undeniable contemporaneous symbiosis with the highly dangerous dictatorial communist state of China, Japan has no choice but to further hone its technological capabilities to survive. …….

Changing the Mac environment is relatively easy by using Time Machine, Apple’s
It is relatively easy to change the Mac environment by using the whole move tool provided by Apple called Time Machine.
However, Adobe and Microsoft have their own user management tools
This can cause unexpected difficulties when using software.
Since a password is required at every step, it is important to keep track of it.
This time, we were able to clear several “rites of passage” without any problems, and things are going relatively well.
However, the old environment machine is still there to see how it goes for about a week.
Yesterday, as a result of a configuration change in the internal environment, we had to change our browser.
Unexpected things happen, don’t they?

Today, I would like to start with a special exhibition at the Kokugakuin University Museum.
As I wrote the other day, if you walk up a little slope from the Yamatane Museum of Art, which has a collection of Japanese paintings, you will reach this museum.
I have already written about it the other day. This is my home in Tokyo.
I don’t know how long I have been following this course, but it has become a habit.
I don’t know if university museums are popular or not, but as a history buff
But as a history buff, the museum at my alma mater is a source of nourishment for my mind.
The photo above is an exhibit on the “Roots of Yosegi-zaiku (marquetry) Techniques. Here is the explanation of the exhibit.
〜The origin of marquetry The origin of marquetry is Tutankhamun of the 18th Dynasty in Egypt.
＜The roots of marquetry can be traced back to the wooden handbasket excavated from the tomb of Tutankhamun of the 18th Dynasty in Egypt (1347-39 BC).
Since then, works using yosegi-zaiku techniques can be found throughout Western Asia.
The oldest known Japanese yosegi-zaiku work is a collection of 30 pieces from China, including the Horyu-ji Treasure.
These were produced in West Asia and brought to Japan via the Silk Road.
In Japan, however, maki-e and mother-of-pearl inlay lacquer crafts were favored, and the popularity of these crafts did not increase until the late modern period.
However, in Japan, makie lacquerware and mother-of-pearl inlays were favored, and the craft did not gain momentum until the late modern period, after which it is said to have been revived.
The stone mosaics on display are from the Apamea site (Syria, 3rd century BC).
The mosaics are made of stone of different colors and depict bird patterns, and it was found that they have something in common with marquetry that was already produced in the same period.
It can be said to have something in common with marquetry that was already being produced in the same period. Later, marquetry techniques
spread from Western Asia to all over Europe. 〜The first time I saw a piece of marquetry, I thought, “I’ve never seen anything like this before.
The stone mosaic technique was used in the architectural complexes at the ruins of Pompeii at the beginning of this year.
I had learned that this kind of stone mosaic technology was used in the architectural complexes of the “Pompeii ruins” at the beginning of this year.
I learned about the long history of human technology of building materials from this little thing.

The photo below shows a tansu (chest) made of marquetry, which became popular in the Edo period (1603-1868).
I had previously visited Odawara to see a local marquetry technique that seems to have originated in Hakone.
This kind of exquisite workmanship seems to be a Japanese original.
The present day is marked by China, the most turbulent factor in modern history, or even in world history as a whole.
In order to survive, Japan has no choice but to build on its industrial technology.
We must further apply and utilize these technologies that our predecessors have achieved in all areas of modern industry.
The key is to further apply and utilize these technologies that our predecessors have achieved in all fields of modern industry.

Posted on 11月 3rd, 2022 by 三木 奎吾
Filed under: 住宅マーケティング, 住宅性能・設備 | No Comments »

渋谷川を望む東渋谷台地には縄文時代から古墳時代の遺跡が確認されている。
台地の縁辺には古墳時代の集合墓・横穴墓群も営まれていた。
近世・近代の氷川裏（氷川神社の裏手？）には薩摩藩下屋敷や皇室御用地、
東伏見宮邸、李氏朝鮮ゆかりの邸宅群、朝鮮人女学生寮なども置かれていた。
〜國學院大學博物館資料より。
在学時にはあんまり熱心な学生ではなかったのにはるかに時間を経て
ときどき、東京出張時には散策するようになった時空超越学徒（笑）。
今回、タイムトラベルの寸暇を得てはじめて見た碑文。
ほえ〜であります。
ちょっと前までブログでは旧石器時代の列島人について探究していた。
なので、こういう記述に出会うとその奇遇に驚かされる。
大学時代にはいろいろな大学の演劇研と交流してあちこち放浪していたので
こういう邂逅はまことに驚かされます。
國學院大學メディアというWEBサイトで面白い記事を発見した。

「渋谷にも古代人がいた！スクランブル交差点に人が集まるのは必然だった!?
渋谷を発展させた“地形からのメッセージ”　」
〜シブヤの古代人が暮らしていた場所は今の一等地
河川の下刻作用がもたらした文化や暮らしが、現代の礎に〜。
國學院大學が位置する渋谷区東は“東渋谷台地”と呼ばれる高台。大学の隣の
氷川神社に行くとよく分かるが、相当な高低差を体感することができる。
坂を下ると明治通りに沿うかたちで渋谷川が流れている。縄文時代は
狩猟、漁撈、採集など川沿いの高台は食料獲得場所として好立地だった。
武蔵野と聞くと国分寺の方をイメージする方も多いが、実はこの場所は
“武蔵野台地”の東の端で“山の手”と呼ばれる中心地。スクランブル交差点付近は
かつては川が流れるだけの低湿地帯なので食料確保か水上を移動する以外には
行く目的がない。近代以前は氷川神社境内のような風景がこの辺一帯に広がって、
温暖で海面が高かった縄文時代前期は、海も近く利便性に長けた地域だった。
縄文人は一等地としてここを選択した。・・・

現代の我々は首都としてこの土地を訪れるのだけれど、
はるかな時間の中ではこのような土地認識が優越すべきなのでしょうね。
東京が江戸として都市開発されてから約450年ほど。
家康は関東に入部するとき根拠地として秀吉から強く江戸を勧められたとされる。
はからずも縄文人たちの土地選択と通底するような選択眼が
秀吉にはあったのかと思えるけれど、そうではなく
かれは大阪と同様の海運利便性として江戸湾を見出して
「ま、大阪よりは発展可能性は小さいだろう・・・」という安心感で
この程度の親切心はと思って勧めたのだろうと思う。
はるかな時間を経て、北海道人としてもこういう視点は
まことに興味を深くさせられるものです。

English version⬇

Tokyo “Shibuya Plateau” History since Jomon Period
The East Shibuya Plateau overlooks the Shibuya River along Meiji-dori. A group of ruins from the Jomon period has been confirmed. The high plateau along the river was a prime Jomon site for hunting, fishing, gathering, and other activities. Jomon Period

On the Higashi-Shibuya Plateau overlooking the Shibuya River, remains from the Jomon and Kofun periods have been found.
On the edge of the plateau, a group of burial mounds and side tombs of the Kofun period were also constructed.
The area behind Hikawa (behind Hikawa Shrine?) in the modern and early-modern periods was a site of the Satsuma Domain’s subordinate clans. In the modern and early modern period, the area behind Hikawa Shrine (behind Hikawa Shrine?) was the residence of the Satsuma clan, the imperial household, the Higashifushimi Palace, and the Lee family.
The Hikawa-ura (behind the Hikawa Shrine?) in the early modern period was also the residence of the Satsuma clan, the imperial household, the residence of the Higashifushimi Palace, a group of residences associated with the Yi clan, and a dormitory for Korean female students. The Satsuma Clan’s residence
〜From the Kokugakuin University Museum.
I was not a very enthusiastic student when I was a student at Kokugakuin University, but much time has passed since then.
Sometimes, when I go on business trips to Tokyo, I have become a student of time and space transcendence (laugh).
This time, I had a chance to travel back in time and saw the inscription for the first time.
I was surprised to see it.
Until a little while ago, I had been exploring Paleolithic archipelago people on my blog.
So I was surprised at the oddity when I came across this kind of description.
When I was a university student, I was wandering around and interacting with theater groups at various universities, so this kind of encounter is truly amazing.
I was really surprised at such a chance encounter.
I found an interesting article on the Kokugakuin University Media website.

There were ancient people in Shibuya! It was inevitable that people would gather at the scramble crossing!
Message from the topography” that developed Shibuya.
〜The place where the ancient people of Shibuya lived is now a prime location.
The culture and lifestyle brought about by the downstream action of the river has become the foundation of the present day.
Kokugakuin University is located in the eastern part of Shibuya Ward, on a plateau called the “Higashi-Shibuya Plateau. The university is located next to Hikawa Shrine.
Hikawa Shrine, which is located next to the university, you can feel the considerable difference in elevation.
Down the hill, the Shibuya River flows along Meiji-dori Avenue. In the Jomon period
In the Jomon period, high ground along the river was a good location for hunting, fishing, and gathering food.
Many people think of Musashino when they hear the word “Musashino”, but in fact, this place is called “Musashino Plateau”.
Musashino is actually the eastern edge of the “Musashino Plateau” and the center of the “Yamanote” or “Yamanote” area. Incidentally, the area around the scramble intersection is
The area around the Scramble Crossing used to be a low marshy area with only a river flowing through it.
There is no purpose to go there except to get food or to travel on the water. In the pre-modern era, the scenery around this area was like the precincts of Hikawa Shrine, and the warm temperatures and high sea level made it a perfect place for rope writing.
Before and after the Jomon period, when the area was warm and sea level was high, it was a very convenient area near the sea.
The Jomon people chose this area as a prime location. The Jomon people chose this area as a prime location.

We visit this place today as a capital city.
In a far distant time, this kind of perception of the land should prevail.
It has been about 450 years since Tokyo was first developed as Edo.
It is said that Ieyasu was strongly recommended Edo by Hideyoshi as a base for his entry into the Kanto region.
I wonder if Hideyoshi had an eye for land selection that was similar to that of the Jomon people.
However, this is not the case.
He found Edo Bay to be as convenient for shipping as Osaka, and said, “Well, it is more developable than Osaka.
He was relieved that the possibility of development would be smaller than that of Osaka, and
I think that he recommended Shukichi with this level of kindness.
After a long time, this kind of viewpoint is very interesting to us Hokkaido people.
I am very interested in this kind of viewpoint as a person from Hokkaido.

Posted on 11月 1st, 2022 by 三木 奎吾
Filed under: こちら発行人です, 住宅マーケティング | No Comments »

昨日ようやく出張から札幌まで帰還。
１週間を超える出張で東京主体の出張だと感覚の標準モノサシが変わる。
わたしは大学・社会人初期に８年超の東京在住・都心勤続経験があり、
その後も出張での往復経験があるので、
日常感はスイッチのON-OFFみたいな感覚であり続けている。
イマドキの「２地域居住」という人間行動選択肢を身を以て感じているのでしょう。
大学が渋谷にあったので周辺地域の空気感に慣れもあるのですが
最近は恵比寿から広尾方面、日本画の美術館「山種美術館」が
定期参観ポイント化しているのですぐ近接する校舎建築は変わっても
大学キャンパスには足が自然に向いて「学食」で若い人たちの様子に触れるのが
自分確認のひとつの通過習慣化しています（笑）。
そういった習慣を持ち続けているのはありがたいことだと思っています。
一種の東京での句読点的なホーム感なのでしょうか。
山種美術館での日本画鑑賞が最大の娯楽を提供してくれている・・・。
小学１年生の時に描いた絵が、あるコンクールで受賞経験があり
今回も参観しながら、映像ビジュアルと自分の生き方の関連に思いが至って
しばし、内省的な時間を過ごさせていただいた。

おっと、本日のテーマとはかなり乖離のあるイントロ（笑）。
図は朝日新聞の「発行部数減少率」と読売の同数字との比較図。
結果として、朝日新聞は400万部を割り込み10年で部数半減の事実です。
見ていると特異年2015年には例の福島原発「吉田調書」報道のウソで
社長が引責辞任した事件がその前年にあったのですが、
それに反発した読者が大量に離反したけれど、
その後も一貫して減少は加速してきている。
直近2022年の発表ではついに２ケタの大台を軽くクリアしている。
一方で新聞社同業の読売新聞の減少率はそこまでではない。
とくにこの１年での減少率では読売の３倍近くになった。
2015年の減少には前述の因果関係が特定できるだろうけれど、
その年の読売の減少率もほぼ半分程度はあったので、
2022年の読売4.2:朝日11.6という減少率の乖離には
しっかりとした分析が必要だろうと思われますね。
たしかに新聞の紙の商品の減衰は世界共通ではあるけれど、
世界のメディアはバラツキはありつつも
成功してきている媒体はみなWEBの稼ぎ領域を伸ばしている。
わたしどものような雑誌メディアもWEB領域が急伸してきている現実。
基本的にWEB比率を50%以上にするというのが世界のメディア企業の目標。
朝日新聞はその新規領域でも非常にキビシイとされています。
このままの加速度が維持されると今後５年程度でショッキングな事態もあり得る。
まぁ新聞メディアとして政府側から用地取得への便宜提供を受けた
都心一等地の不動産資産が安定収益源であるので
企業としては安定しているのかも知れませんが、
しかしそうであれば本業の人員はほぼ必要がなくなる。・・・
いよいよ正念場という状況なのではと危惧しております。

English version⬇

Asahi Shimbun’s Circulation Halved in 10 Years
The reality of management dependent on real estate assets, historically acquired through political influence, while increasing criticism of the administration. A paradox. …

Yesterday I finally returned to Sapporo from a business trip.
A business trip lasting more than a week and mainly in Tokyo changes the standard moniker of my senses.
I have lived and worked in Tokyo for more than 8 years during my university and early working years, and I have also traveled back and forth on business trips.
I have also traveled back and forth on business trips since then.
I have continued to have a sense of everyday life as if I were turning a switch on and off.
He must have firsthand experience with the human behavior option of “living in two areas” in Imadoki.
My university was located in Shibuya, so I am used to the atmosphere of the surrounding area.
Recently, I have been visiting the Yamatane Museum of Art, a Japanese-style painting museum, in the direction of Hiroo from Ebisu.
The Yamatane Museum of Art, a Japanese-style painting museum, has become a regular visit point.
I have become accustomed to seeing young people in the cafeteria.
It has become a habit for me to check myself (laughs).
I am grateful that I continue to have such a habit.
Is it a kind of punctuation home in Tokyo?
Viewing Japanese paintings at the Yamatane Museum of Art has provided me with the greatest entertainment….
I have won a prize in one of the competitions for a picture I drew when I was in the first grade of elementary school.
While visiting the museum this time, I was reminded of the relationship between the visual images and my way of life, and I spent some time in reflection.
I spent some time reflecting on the relationship between visual images and my life.

Oops, the introduction is quite different from today’s theme (laugh).
The figure shows a comparison between Asahi Shimbun’s “circulation decline rate” and the same figure for Yomiuri.
The result is the fact that Asahi Shimbun’s circulation has halved in 10 years, falling below 4 million copies.
The president of the Asahi Shimbun resigned in 2015 due to the lie of the Fukushima nuclear power plant “Yoshida Report” report.
The previous year, the president of Asahi Newspaper had resigned due to the lie about the Fukushima nuclear power plant’s “Yoshida Report.
The number of readers who reacted to it defected in large numbers, but the decline has been consistently accelerating since then.
The decline has been consistently accelerating since then.
The most recent figures for 2022 show that the number of readers has finally passed the double-digit mark.
On the other hand, the rate of decrease for the Yomiuri Shimbun, a newspaper company in the same industry, is not that high.
In particular, the rate of decline over the past year was nearly three times that of the Yomiuri.
Although the aforementioned causal relationship can be identified for the 2015 decline
the rate of decline of the readership in that year was also almost half of the rate of decline of the
The divergence in the rate of decrease of 4.2 for the Yomiuri and 11.6 for the Asahi in 2022 would require a solid analysis.
It seems to me that a solid analysis would be necessary.
It is true that the decay of newspaper products is the same worldwide, but there are variations among the world’s media.
However, while there are variations in the world’s media, the media that are succeeding are all web-based media.
However, while there are variations among the world’s media, all of the successful media are expanding their online earning areas.
The reality is that even magazine media such as ours are rapidly expanding their web presence.
Basically, the goal of media companies around the world is to increase their web ratio to more than 50%.
The Asahi Shimbun is considered to be in a very tight spot in this new area.
If the current rate of acceleration is maintained, there could be a shocking situation in the next five years or so.
Well, as a newspaper media company, we have been offered favors from the government side to acquire land for the site.
Since real estate assets in prime locations in central Tokyo are a stable source of revenue
As a company, we may be stable.
But if that were the case, there would be almost no need for personnel in the main business. …
I fear that we are finally at a critical juncture.

Posted on 10月 30th, 2022 by 三木 奎吾
Filed under: 日本社会・文化研究 | No Comments »

昨日も引き続き「Replan住まいナビ」情報拡散のために営為PR活動。
なんですが、中日ということからか、客足はやや鈍化。
一昨日は初参加にもかかわらず、猫の手も借りたかったのですが、
他のブースや講演会などに聴講参加もできる状態でした。

ということでしたが、ややゆとりがあったことで
普段なら時間をかけてアポしなければならないような人と遭遇できる。
集団討論会的なイベント講師参加のリクルートの池本洋一さんと再会。
新建ハウジングのイベント会場でなんと一番前の席で聴講できた。
・・・まぁ、それくらい人出が少なめであった証明。
池本さんとは、もうかれこれ7−8年前以来。
氏は最近はいろいろなテレビメディアなどに住宅コメンテーターとして
出演されるようになっていますが、わたしが初めてお目に掛かったのは
まだそういう露出はまったくされていなかった頃。
ただFacebookのアカウントは開かれていて、
「そういうことなら」ということで友だちになった経緯。
わたし的には業界の巨人企業リクルートさんの動向を聞かせて頂きたく
当時東京駅八重洲口すぐ隣の高層オフィスの懐深く飛び込んだ。
「三木さんは商売敵だから（笑）」みたいなジャブを浴びつつ
めげずに深層的な対話を隔意なくさせていただいて嬉しかったものです。
その後、あの緑のスーモキャラと同色の服を心がけるほどに
広告塔的な役割もこなされながら活躍されていることをはるかに側聞。
そのあたりの動機・経緯なども目を合わせ話すと伝わってくるものがある。
会場で若干会話した後、弊社の「Replan住まいナビ」ブースにも立ち寄って頂けた。
この新事業についてもオープンな姿勢で対話できました。
今後とも情報を交換したいと申し入れたところこころよく対応姿勢を示された。
隔意ないその対応に深く感謝いたします。

その後の講演会場では一地方メディアとしての弊誌Replanに
連載記事をもう10年近く執筆頂いている東大准教授の前真之先生と久々遭遇。
新建ハウジング・YKKさんと協働される「性能向上リノベ」の討論会。
広報資料的にまとめられた内容ではなくそのコンセプトの核心について、
討論対話のなかから浮かび上がってくるものがわかる。
「性能向上リノベ」の現在地点の状況と、そのさきがけになっている
東京・西東京市の有力ビルダー、岡庭建設の池田氏とも知遇を得られました。
前真之先生には事前に「Replan住まいナビ」の経緯もお知らせしているので
「ブースに行きます」という言葉も頂きました。
今回の新事業については北海道大学工学部のAI研究のみなさんと
同じ北海道大学工学部の室内環境系の森太郎先生が深く関与していただいたので
新住協の鎌田紀彦先生からも深い興味を示されたように
前先生にもご意見を伺わせていただきたいと願っていたところ。
先生は本日も講演会参加予定なのでその前後の時間から
こういった「交流」をはじめたいと思います。
・・・ということで大変大きな「ひと儲け」ができました。感謝。

English version⬇

Reunion, Encounter, and Information Exchange in Japan Home Show
Reunited with Recruit Yoichi Ikemoto. We exchanged information with each other. We also had a real meeting with Dr. Masayuki Mae for the first time in a while. Kick-off of the exchange with a good response. We had a good time.

Yesterday, we continued our PR activities to spread the “Replan Sumai Navi” information.
However, the number of visitors slowed down a little, perhaps because it was the middle of the day.
The day before yesterday, despite being the first time to participate, we wanted to help the cat.
I was also able to attend other booths and lectures.

This meant that I had somewhat more time to spare.
I could encounter people with whom I would normally have to take time to make appointments.
I met again with Yoichi Ikemoto of Recruit, a lecturer participating in a group discussion-type event.
I was able to sit in the front row of the Shinken Housing event hall.
I was able to sit in the front row at the Shinken Housing event…well, that’s how small the turnout was.
I have not seen Mr. Ikemoto since seven or eight years ago.
Mr. Ikemoto has recently been appearing as a housing commentator on various TV media.
I first met Mr. Ikemoto when I was a child.
I first met Mr. Ikemoto when he had not yet been exposed in such a way.
However, he had opened a Facebook account
I was just a Facebook account holder, so I decided to make friends with him.
I wanted to hear what Recruit, one of the giants in the industry, was up to.
I jumped into the bosom of the high-rise office right next to the Yaesu exit of Tokyo Station.
I was jabbed with a “Mr. Miki is my business rival.
(laugh), I was happy to be able to engage in a deep dialogue with him without any illusions.
After that, I even tried to wear the same color clothes as the green Sumo character.
I was so pleased to hear that he has been playing an active role as an advertiser.
I could feel his motives and background when I looked at him and talked with him.
After a short conversation at the venue, they stopped by our “Replan Sumai Navi” booth.
We were able to have an open dialogue about this new business.
When we offered to continue exchanging information with them, they responded with open arms.
We are deeply grateful for their openness.

In the lecture hall afterward, I wrote a series of articles for Replan magazine, a local media outlet, for nearly 10 years.
I met Dr. Masayuki Mae, an associate professor at the University of Tokyo, who has been writing a series of articles for Replan magazine, a local media outlet, for nearly 10 years now.
The discussion was about “Renovation for Better Performance,” which is a joint project with Shinken Housing and YKK.
The content of the discussion was not a public relations document, but the core of the concept, which emerged from the discussion and dialogue.
The discussion was not a summary of publicity materials, but rather a discussion of the core of the concept, and what emerged from the dialogue.
The current status of “performance-enhancing renovations” and the pioneers of this concept.
We were also able to make the acquaintance of Mr. Ikeda of Okaniwa Construction, a leading builder in Nishi-Tokyo, Tokyo.
I informed Dr. Masayuki Mae of the background of “Replan Sumai Navi” in advance, so he said, “I’ll be at the booth.
He also said, “I will visit your booth.
This new project was discussed with the AI research team from the Faculty of Engineering at Hokkaido University and the indoor environment team from the same Faculty of Engineering at Hokkaido University.
Dr. Taro Mori, a professor of indoor environment at the same Hokkaido University Faculty of Engineering, was deeply involved in this new project.
Dr. Norihiko Kamata of Shinjyukyo expressed his deep interest in the project.
I was hoping to hear from the former professor as well.
He is scheduled to attend a lecture today as well, so I would like to start this kind of “exchange” with him before and after the lecture.
I would like to start this kind of “exchange” with him before and after his lecture.
I am very happy to have made a big “profit”. Thank you very much.

Posted on 10月 28th, 2022 by 三木 奎吾
Filed under: こちら発行人です, 住宅マーケティング | No Comments »