{"id":46516,"date":"2025-06-03T06:25:05","date_gmt":"2025-06-02T21:25:05","guid":{"rendered":"https:\/\/kochihen.replan.ne.jp\/?p=46516"},"modified":"2025-06-03T07:15:30","modified_gmt":"2025-06-02T22:15:30","slug":"%e3%80%90%ef%bc%95%ef%bc%90%e5%b9%b4%e5%89%8d%e3%81%ab%e5%9b%9e%e6%83%b3%e5%be%a9%e5%85%83%e3%80%8c%e7%9f%b3%e5%92%8c%e6%b8%a9%e6%b3%89%e3%80%8d%e3%81%a8%e7%a4%be%e5%93%a1%e6%97%85%e8%a1%8c%e6%96%87","status":"publish","type":"post","link":"https:\/\/kochihen.replan.ne.jp\/?p=46516","title":{"rendered":"\u301050\u5e74\u524d\u306b\u56de\u60f3\u5fa9\u5143\u300c\u77f3\u548c\u6e29\u6cc9\u300d\u3068\u793e\u54e1\u65c5\u884c\u6587\u5316\u3011"},"content":{"rendered":"

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\u25cf\u304a\u77e5\u3089\u305b
\n\u62d9\u66f8\u300c\u4f5c\u5bb6\u3068\u4f4f\u7a7a\u9593\u300d\u5e7b\u51ac\u820e\u304b\u3089\u96fb\u5b50\u66f8\u7c4d\u3067\u767a\u520a
\n\u304a\u6c42\u3081\u306fAmazon\u3067\u3002
\nhttps:\/\/amzn.asia\/d\/eUiv9yO<\/a>
\n\"\"<\/a><\/p>\n

English version\u2b07<\/p>\n

Ishiwa Hot Springs and Company Travel Culture Recalled 50 Years Ago]
\nThe \u201ccompany travel culture\u201d is a \u201ccultural legacy\u201d created by postwar economic development. Can’t we unearth this culture and make use of it to expand the market base for the elderly? ……<\/p>\n

\u3000I have just finished reading \u201c70 is the turning point of aging\u201d written by Dr. Hideki Wada, a psychiatrist specializing in the elderly. I believe that the various information he has published on aging has brought about a great deal of \u201cawareness\u201d to society as a whole.
\n\u3000While Japanese society is realizing a longevity unprecedented in the past, the emphasis in the social system has been on the financial crisis aspect of it. The fact that the Ministry of Finance is exerting a strong influence on politics, as if it has a single choice of \u201craising taxes,\u201d is probably due to the sense of crisis over the increasing financial burden of such an aging society.
\n\u3000There does not seem to be a large imprinted perception of an elderly population that just keeps on saving. However, I wonder what is going on. In terms of the economy, I think that not much attention has been paid to the new type of demand created by the elderly and the emergence of a market for it. The market for the elderly.
\n\u3000The elderly of today, as described in Dr. Wada’s book, are shown to be active and maintain a healthy life expectancy at least into their 70s. I myself am thinking of marketing in terms of \u201cinformation market development\u201d with an interest in new fields. I think that the social \u201cpinprick\u201d consumer market deserves attention for its attractiveness and demand stimulation. The bestseller status of Dr. Wada’s books and the attention paid to information transmission via social networking services (SNS) are major signs of this trend.
\n\u3000I myself have been inspired by such positive elements of his writings, as I have delved deeper into my own life at the age that he describes in his writings. Such a movement is actually becoming apparent.
\n\u3000The photo is of Ishiwa Hot Springs, a stopover on my recent rental car trip to Mt. It is a hot spring resort close to Kofu, the home of Takeda Shingen, and I had a flashback to a company trip I took there 50 years ago when I was starting out in the workforce. The company I joined was a family-owned company with Takeda vassal lore, and because of this, this hot spring resort near Kofu had been selected as the destination for the company trip. At the end of the banquet, they even sang the \u201cTakeda-bushi\u201d (laugh).
\n\u3000I had come to realize that the \u201ccompany trip\u201d culture seems to be in decline today, and that the onsen ryokan groups may be suffering from a marketing perspective as well. Personally, I felt a certain emotion, a nostalgic feeling, but when I looked at it again as a marketing issue, I thought that there might be a \u201cmove\u201d that could be made by utilizing the past accumulation. I am aware of a new market….<\/p>\n

My book \u201cWriters and Living Space\u201d is published in e-book format by Gentosha.
\nAvailable at Amazon.com.
\n\u3000<\/p>\n","protected":false},"excerpt":{"rendered":"

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