{"id":44530,"date":"2024-07-06T07:08:01","date_gmt":"2024-07-05T22:08:01","guid":{"rendered":"http:\/\/kochihen.replan.ne.jp\/?p=44530"},"modified":"2024-07-06T07:08:01","modified_gmt":"2024-07-05T22:08:01","slug":"%e3%80%90%e5%9c%b0%e7%90%83%e7%92%b0%e5%a2%83%e5%a4%89%e5%8b%95%e3%81%a8%e3%82%a4%e3%82%ad%e3%83%a2%e3%83%8e%e3%81%ae%e7%94%9f%e3%81%8d%e6%96%b9%e3%80%91","status":"publish","type":"post","link":"https:\/\/kochihen.replan.ne.jp\/?p=44530","title":{"rendered":"\u3010\u5730\u7403\u74b0\u5883\u5909\u52d5\u3068\u30a4\u30ad\u30e2\u30ce\u306e\u751f\u304d\u65b9\u3011"},"content":{"rendered":"

\"\"<\/a>
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English version\u2b07<\/p>\n

Global Environmental Change and Ikimono’s Way of Life
\nThe global environment has changed drastically many times. Animals have survived through these changes. I hope that newspapers will not follow in the footsteps of the dinosaurs, but will look forward and aim for prosperity. Newspaper<\/p>\n

When I wrote yesterday about the withdrawal from the business of Mitsubishi Heavy Industries, the leading manufacturer of rotary presses for newspapers, a great many people seemed to read my article. I believe that such a situation will occur as a matter of course, since rise and fall is a common occurrence in this world. The only choice we have is how to respond and how to survive.
\n\u3000The existence of the “information industry,” as represented by newspapers, has been in a “long-term decline” since 1995, and its total sales have fallen to less than 50% of its previous level. In this context, the “magazine” industry, because of its specialized nature, is easily converted to the Web, and sales have rebounded from a period of decline and are now on a growth trend.
\n\u3000However, Dentsu’s “sales by media” classification, which had served as a compass for the industry, had long classified “magazine” industry Web sales under the “Internet” category, and had been considered to be in the same difficult situation as that of newspapers. On the Web, more specialized information sources with a certain level of “credibility” can have an advantage over the existing general media information. On the other hand, the newspaper industry, which has grown too large for the information industry, is in danger of following the same trend as the dinosaurs that perished due to climate change.
\n\u3000Just as in past global environmental history, smaller and more agile mammals thrived after the dinosaurs perished, so in this information industry world, the specialized media will be more responsive.
\n\u3000And so, today’s image data comes from a recent visit to the “Municipal Museum” in Fukuoka, Japan. Hokkaido is positioned as the coldest large island in the Japanese archipelago, but the Kitakyushu area where Fukuoka is located is very close to the continent. Looking at a map of 20,000 years ago, the distance between Hokkaido and the Tohoku region is about the same as the distance between the two regions and the world of the Asian continent.
\n\u3000We have come to love Kyushu so much on this trip that it will become an indispensable part of our life plan from now on (laugh). We are now living in a “mobile transportation environment” that has been available to us since the beginning of time, and we would like to make the most of the fact that our lives have been given to us in this era and live more positively.
\n\u3000The newspaper industry is also in a difficult situation, but I believe that opportunities will be created equally if we are positive and steadily implement measures to break through. I hope that people in the newspaper industry, who are like “longtime comrades-in-arms,” will get up and get going.<\/p>\n","protected":false},"excerpt":{"rendered":"

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