{"id":31089,"date":"2020-12-14T05:33:57","date_gmt":"2020-12-13T20:33:57","guid":{"rendered":"http:\/\/kochihen.replan.ne.jp\/?p=31089"},"modified":"2020-12-14T19:23:45","modified_gmt":"2020-12-14T10:23:45","slug":"%e3%80%90%e3%82%b3%e3%83%ad%e3%83%8a%e4%b8%8b%e3%81%a7%e6%bf%80%e5%a4%89%e3%81%99%e3%82%8bbtob%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e7%92%b0%e5%a2%83%e3%80%91","status":"publish","type":"post","link":"https:\/\/kochihen.replan.ne.jp\/?p=31089","title":{"rendered":"\u3010\u30b3\u30ed\u30ca\u4e0b\u3067\u6fc0\u5909\u3059\u308bBtoB\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3011"},"content":{"rendered":"

\"\"<\/a>
\n\"\"<\/a>
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\n\u793e\u4f1a\u306e\u30e1\u30a4\u30f3\u30ab\u30ec\u30f3\u30c8\u306b\u306f\u305d\u3046\u5927\u304d\u304f\u5f71\u97ff\u306f\u306a\u304f\u3001
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\n\u3082\u3057\u304f\u306f\u305d\u306e\u5f71\u97ff\u304c\u5f37\u304f\u306f\u8a8d\u8b58\u3055\u308c\u3066\u3053\u306a\u304b\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u3002
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\n\u30da\u30b9\u30c8\u306b\u3088\u3063\u3066\u653f\u6cbb\u7684\u306a\u52d5\u4e71\u304c\u8d77\u3053\u3063\u305f\u3068\u304b\u3001\u7d4c\u6e08\u6d3b\u52d5\u304c\u5236\u7d04\u3055\u308c\u305f\u3068\u3044\u3046
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\n\u6d41\u884c\u75c5\u3068\u4f75\u5b58\u3057\u305f\u304c\u3001\u305d\u308c\u3068\u306f\u95a2\u4fc2\u306a\u304f\u52c3\u767a\u3057\u7121\u95a2\u4fc2\u306b\u7d42\u6226\u3057\u305f\u3002
\n\u4eca\u56de\u306f\u9ad8\u5ea6\u60c5\u5831\u5316\u793e\u4f1a\u306b\u306a\u3063\u3066\u3001\u306f\u3058\u3081\u3066\u906d\u9047\u3059\u308b\u5168\u5730\u7403\u7684\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3002
\n\u7834\u58ca\u529b\u306f\u306f\u308b\u304b\u306b\u5897\u5e45\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u306e\u304c\u3044\u307e\u306e\u73fe\u5b9f\u306a\u306e\u3067\u3057\u3087\u3046\u3002<\/p>\n

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\n\u305d\u306e\u30ea\u30a2\u30ea\u30c6\u30a3\u304c\u5404\u4f01\u696d\u3067\u84c4\u7a4d\u3055\u308c\u3001\u30a2\u30f3\u30bf\u30c3\u30c1\u30e3\u30d6\u30eb\u306a\u4f01\u696d\u6d3b\u52d5\u30b3\u30a2\u3092\u5f62\u6210\u3057\u305f\u3002
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\n\u300c\u5e38\u8b58\u7684\u306a\u72b6\u6cc1\u300d\u304c\u898b\u3048\u3066\u304d\u3066\u3001\u5404\u4f01\u696d\u306e\u65b9\u5411\u4ed8\u3051\u3092\u5927\u304d\u304f\u6c7a\u5b9a\u3057\u3066\u3044\u305f\u3068\u3044\u3048\u308b\u3002
\n\u9867\u5ba2\u306e\u52d5\u5411\u306b\u5373\u5fdc\u3057\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5185\u5bb9\u306b\u5de5\u592b\u3092\u76db\u308a\u8fbc\u3093\u3067\u3044\u304f\u3002
\n\u3053\u3046\u3057\u305f\u3054\u304f\u5f53\u305f\u308a\u524d\u306e\u4f01\u696d\u52aa\u529b\u304c\u55b6\u696d\u63a5\u89e6\u306b\u96c6\u7d04\u7684\u306b\u84c4\u7a4d\u3055\u308c\u3066\u3044\u305f\u3068\u3002
\n\u305d\u306e\u55b6\u696d\u6d3b\u52d5\u304c\u3001\u5927\u304d\u304f\u5236\u7d04\u3092\u53d7\u3051\u3066\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u304c\u4e00\u5909\u3057\u3066\u3044\u308b\u3002<\/p>\n

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\n\u3044\u304d\u304a\u3044\u3001\u65e2\u6210\u306e\u53d6\u5f15\u95a2\u4fc2\u306e\u67a0\u5185\u3067\u306e\u300c\u5b89\u5168\u904b\u8ee2\u300d\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u308b\u3002<\/p>\n

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\n\u305f\u3057\u304b\u306b\u300c\u30eb\u30fc\u30eb\u300d\u304c\u6fc0\u5909\u3057\u305f\u306e\u304b\u3082\u77e5\u308c\u307e\u305b\u3093\u306d\u3002
\n\u305f\u3060\u3001\u3053\u308c\u307e\u3067\u306e\u3084\u308a\u65b9\u306e\u80af\u5b9a\u7684\u5074\u9762\u3001\u5b58\u5728\u610f\u7fa9\u306e\u30b3\u30a2\u90e8\u5206\u306f
\n\u3042\u3089\u305f\u306a\u3084\u308a\u65b9\u3067\u6d3b\u304b\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3068\u601d\u3046\u3002\u8a66\u884c\u932f\u8aa4\u3067\u3059\u306d\u3002<\/p>\n

English version\u2b07<\/p>\n

[BtoB business environment that changes drastically under the COVID-19]<\/p>\n

\"\"<\/a>
\nLooking at the history so far, the infectious disease itself has hit the human world many times,
\nIt does not have a big impact on the main current of society,
\nIt had little fatal effect on politics or the economy.
\nOr perhaps the effect has not been strongly recognized.
\nEpidemics and political, economic and social coexisted as different dimensions.
\nThe plague caused political upheaval and constrained economic activity.
\nI don’t think there was any explicit circumstantial evidence, and World War I
\nIt coexisted with an epidemic, but it broke out regardless of it and ended the war regardless.
\nThis is a global pandemic that we will encounter for the first time in a highly information-oriented society.
\nThe reality is that the destructive power has been greatly amplified.<\/p>\n

The graph shows the situation of drastic changes in the business environment at the recent webinar.
\nThe above shows that the total negative forecast of sales of listed companies up to September is 10 trillion yen.
\nUntil now, in Japan, the experience value of the site has been given top priority as “sales is a sanctuary”.
\nThe reality was accumulated in each company and formed the core part of untouchable corporate activities.
\nIt includes information exchange with motion sensors about detailed “changes in the market environment”.
\nFor every company, it was given top priority as a “living customer’s voice.”
\nIn face-to-face information exchange between humans, that person’s “honne” is expressed.
\nIt’s not just the meaning of Kotoba, but the facial expressions that convey it.
\nI think that the nuances and other factors will be analyzed humanly to form the basis for judgment.
\nThe real market lies in the part that cannot be simply replaced with written language.
\nBy stacking multiple pieces of such irreplaceable “information”
\nIt can be said that the “common sense situation” became apparent, and the direction of each company was largely decided.
\nWe will incorporate ingenuity into the content of products and services in response to customer trends.
\nIt is said that such ordinary corporate efforts were concentrated in sales contact.
\nThe business environment has changed completely due to severe restrictions on its sales activities.<\/p>\n

I’m collecting information from people in various industries,
\nAnyway, it seems that the established sales strategy is not working at all.
\nLooking at the figure, especially in the BtoB business
\nOpinions for “exchange of opinions” at exhibitions and industry groups, which have been valuable business negotiation opportunities so far
\nIt is no longer held at all, and the situation of losing opportunities for “selling” is remarkable for all companies.
\nNaturally, does the buying company also have limited information on such “common sense selection grounds”?
\nIt can only comply with highly biased information.
\nSo far, information such as equipment that advances the business area of \u200b\u200bthe company
\nI was able to obtain it with compound eyes. Weigh the products of company A and company B and compare them.
\nI was able to judge the whereabouts of social needs and make a choice as a company.
\nFirst of all, there is performance information there, and peripheral “atmosphere” information etc. with the sales staff
\nWhat could be “detected” in the exchange is now greatly diminished.
\nI’m forced to “safe driving” within the framework of established business relationships.<\/p>\n

We are now experiencing this kind of situation, which is probably inexperienced by humankind.
\nThe situation hasn’t changed much, but rather deepened.
\nI think that as this situation continues for a while, we are pressing for efforts to survive.
\nCertainly, the “rules” may have changed drastically.
\nHowever, the positive aspect of the conventional method, the core part of the significance of existence
\nI think it is necessary to utilize it in a new way. It’s trial and error.<\/p>\n","protected":false},"excerpt":{"rendered":"

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