{"id":49610,"date":"2026-11-01T06:54:44","date_gmt":"2026-10-31T21:54:44","guid":{"rendered":"https:\/\/kochihen.replan.ne.jp\/?p=49610"},"modified":"2026-11-01T06:59:08","modified_gmt":"2026-10-31T21:59:08","slug":"%e3%80%90%e3%82%b9%e3%83%9e%e3%83%9b165%e5%88%86-%e6%96%b0%e8%81%9e11%e5%88%86%e3%80%81%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e7%8f%be%e7%8a%b6%e3%80%8c%e5%8f%af%e8%a6%96%e5%8c%96%e3%80%8d%e3%83%87","status":"publish","type":"post","link":"http:\/\/kochihen.replan.ne.jp\/?p=49610","title":{"rendered":"\u3010\u30b9\u30de\u30db165\u5206\/\u65b0\u805e11\u5206\u3001\u30e1\u30c7\u30a3\u30a2\u73fe\u72b6\u300c\u53ef\u8996\u5316\u300d\u30c7\u30fc\u30bf\u3011"},"content":{"rendered":"

\"\"<\/a>
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\u25cf\u304a\u77e5\u3089\u305b
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\n\u304a\u6c42\u3081\u306fAmazon\u3067\u3002
\nhttps:\/\/amzn.asia\/d\/eUiv9yO<\/a>
\n\"\"<\/a><\/p>\n

English version\u2b07
\n\u3000
\n[165 Minutes on Smartphones \/ 11 Minutes on Newspapers: Data \u201cVisualizing\u201d the Current State of the Media]
\nAs someone who once even considered a career in this field, it feels like a world of difference. The current situation, where the problems plaguing the media and academic circles are coming to the surface…<\/p>\n

\u3000The chart is based on data from Hakuhodo Media Environment Research Institute\u2019s \u201cMedia Barometer Survey 2025.\u201d
\n\u3000It clearly illustrates the distribution of time spent \u201cengaging with\u201d various media.
\n\u3000While I\u2019ve been endlessly wandering through the vast forest of historical documents and \u201clocal history\u201d archives\u2014a collection of such documents\u2014in my quest to trace my family history, this data made me reflect on my own life, which has been shaped by the media.
\n\u3000It really made me realize once again that we are, indeed, in the midst of a massive \u201ctectonic shift in the world of information.\u201d
\n\u3000It\u2019s certainly true that using my smartphone to make the most of those little \u201cspare moments\u201d is super convenient. And on my smartphone, \u201cMitenne\u201d\u2014which lets me check in on my grandkids\u2014functions as a major media platform, and I find myself watching its videos more and more. In a sense, this means that media tools are now being utilized at the personal, everyday level, and the nature of the information people seek has completely transformed. It certainly seems that personal communication has become the norm, while the role of mass media is on the decline.
\n\u3000I check global trends using the Yahoo smartphone app, which includes news from print media as one of its information sources. These \u201cold media\u201d outlets continue to maintain a \u201cprogressive\u201d stance\u2014one that, as established authorities on information, now seems almost like a traditional art form. This stance has long been shared within the media industry and academic circles. However, as symbolized by the \u201cinsensitive and insincere expression\u201d of the head of Doshisha University mentioned earlier, this stance has been provoking public backlash.
\n\u3000This stance, epitomized by the media, is increasingly diverging from the sensibilities of ordinary people.
\n\u3000It is also becoming increasingly clear that, within the revenue structure of newspaper companies, profits from the real estate business\u2014which is essentially a sideline\u2014are effectively propping up their operations. However, this real estate has traditionally been provided by those in power as a form of profit-sharing; it is difficult to say that the media companies have earned it on their own.
\n\u3000The progression of this situation has reached a point where it can no longer be stopped. Even at convenience stores, the decline of the newspaper media is evident. Furthermore, there is no sign whatsoever of any innovative moves from the traditional media industry to halt this trend. So, what kind of future lies ahead?<\/p>\n

\u25cf Announcement
\nMy book, *Writers and Living Spaces*, has been published as an e-book by Gentosha.
\nAvailable on Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"

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