{"id":49087,"date":"2026-07-27T05:53:41","date_gmt":"2026-07-26T20:53:41","guid":{"rendered":"https:\/\/kochihen.replan.ne.jp\/?p=49087"},"modified":"2026-07-27T05:53:41","modified_gmt":"2026-07-26T20:53:41","slug":"%e3%80%90%ef%bc%95kg%e3%80%9c2399%e5%86%86%e3%80%82%e3%81%84%e3%82%88%e3%81%84%e3%82%88%e3%80%8c%e7%b1%b3%e4%be%a1%e6%80%a5%e8%90%bd%e3%80%8d%e3%81%ae%e5%b1%80%e9%9d%a2%e3%81%8b%ef%bc%9f%e3%80%91","status":"publish","type":"post","link":"http:\/\/kochihen.replan.ne.jp\/?p=49087","title":{"rendered":"\u3010\uff15kg\u301c2,399\u5186\u3002\u3044\u3088\u3044\u3088\u300c\u7c73\u4fa1\u6025\u843d\u300d\u306e\u5c40\u9762\u304b\uff1f\u3011"},"content":{"rendered":"<p><a href=\"http:\/\/kochihen.replan.ne.jp\/blog2\/wp-content\/uploads\/2026\/07\/40407-27-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/kochihen.replan.ne.jp\/blog2\/wp-content\/uploads\/2026\/07\/40407-27-1.jpg\" alt=\"\" width=\"500\" height=\"558\" class=\"alignnone size-full wp-image-49088\" 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\/>\n\u3000\u3068\u304f\u306b\u8cb7\u3044\u5360\u3081\u306a\u3069\u3067\u5927\u91cf\u306b\u5728\u5eab\u304c\u7a4d\u307f\u4e0a\u304c\u3063\u3066\u3044\u308b\u6d41\u901a\u4e8b\u696d\u793e\u306f\u3001\u65b0\u7c73\u306e\u4ed5\u5165\u3092\u898b\u8fbc\u3093\u3067\u3082\u3001\u5728\u5eab\u51e6\u5206\u3092\u7a4d\u6975\u5316\u3055\u305b\u308b\u3057\u304b\u3001\u751f\u304d\u6b8b\u308a\u306e\u9053\u306f\u306a\u3044\u3002<br \/>\n\u3000\u793e\u4f1a\u306e\u6d41\u308c\u3092\u898b\u3064\u3081\u308b\u8005\u3068\u3057\u3066\u306f\u3001\u3053\u306e\u52d5\u5411\u3001\u6d88\u8cbb\u8005\u3068\u30b3\u30e1\u6d41\u901a\u306e\u76f8\u95a2\u95a2\u4fc2\u304c\u3069\u306e\u3088\u3046\u306b\u53ce\u6582\u3057\u3066\u3044\u304f\u306e\u304b\u3001\u5f37\u3044\u8208\u5473\u3092\u6301\u3063\u3066\u898b\u3064\u3081\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<p>\u25cf\u304a\u77e5\u3089\u305b<br \/>\n\u62d9\u66f8\u300c\u4f5c\u5bb6\u3068\u4f4f\u7a7a\u9593\u300d\u5e7b\u51ac\u820e\u304b\u3089\u96fb\u5b50\u66f8\u7c4d\u3067\u767a\u520a<br \/>\n\u304a\u6c42\u3081\u306fAmazon\u3067\u3002<br \/>\n<a href=\"https:\/\/amzn.asia\/d\/eUiv9yO\" rel=\"noopener\" target=\"_blank\">https:\/\/amzn.asia\/d\/eUiv9yO<\/a><br \/>\n<a href=\"http:\/\/kochihen.replan.ne.jp\/blog2\/wp-content\/uploads\/2025\/05\/4023-14-2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/kochihen.replan.ne.jp\/blog2\/wp-content\/uploads\/2025\/05\/4023-14-2.jpg\" alt=\"\" width=\"300\" height=\"482\" class=\"alignnone size-full wp-image-46472\" srcset=\"http:\/\/kochihen.replan.ne.jp\/blog2\/wp-content\/uploads\/2025\/05\/4023-14-2.jpg 300w, http:\/\/kochihen.replan.ne.jp\/blog2\/wp-content\/uploads\/2025\/05\/4023-14-2-187x300.jpg 187w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>English version\u2b07<\/p>\n<p>[5 kg for 2,399 yen. Is this finally the start of a \u201csharp drop in rice prices\u201d?]<br \/>\nThe Japanese staple food market, which has faced a \u201cmanipulated\u201d price fluctuation and been rejected by consumers. So, how will this situation play out? &#8230;<\/p>\n<p>\u3000The Saturday before last, I went shopping at a nearby supermarket that continues to challenge the status quo with its \u201cprice-shattering\u201d approach.<br \/>\n\u3000As a \u201cstay-at-home dad\u201d who enjoys cooking every day, I\u2019ve been able to happily savor the changing seasons through their fresh produce and whole fish. Thanks to factors like the drop in prices due to a bountiful herring catch\u2014which has made herring a staple on our dinner table\u2014I\u2019m learning day by day the real-world dynamics of money and goods right here.<br \/>\n\u3000So, with a sense of \u201cit\u2019s finally happened,\u201d I found myself staring at this promotional sign.<br \/>\n\u3000In our household, we purchase our staple food\u2014rice\u2014directly from a farmer we know in Miyagi Prefecture, but even we\u2019ve had to accept the rising retail prices in response to the surge in rice prices since last year. Since these price adjustments are based on direct communication between consumers and producers, I\u2019ve come to accept that.<br \/>\n\u3000However, I couldn\u2019t help but sense \u201cdeliberate, speculative\u201d motives behind last year\u2019s rice price surge, and naturally, I felt a sense of aversion toward it. I believe this sentiment is shared by many ordinary citizens, and I suspected that consumer behavior would be heavily influenced by a mindset of \u201cholding off on purchases\u201d or \u201cswitching to substitutes.\u201d<br \/>\nReflecting that mindset, consumers likely remained largely \u201cunresponsive\u201d even to modest price drops.<br \/>\n\u3000Given reports that this year\u2019s rice prices are already about 20 percent lower, I suspect that\u2014aside from purchases to secure the bare minimum necessary\u2014consumer sentiment has shifted even more toward a \u201cwait-and-see\u201d approach.<br \/>\n\u3000This rice price sign seems to reflect that very situation.<br \/>\n\u3000The brand name \u201cHeavenly Nurture\u201d likely refers to a so-called \u201cblended rice\u201d that doesn\u2019t specify the origin or variety, but at this unit price, I felt there was a sense of \u201cfinally.\u201d After being sold at these \u201cprice-disruptive\u201d stores, this trend may eventually spread to general supermarkets as well\u2014or it may already be taking off simultaneously nationwide.<br \/>\n\u3000In particular, distribution companies with massive stockpiles built up due to panic buying have no choice but to aggressively clear out their inventory, even if they anticipate purchasing new rice, if they are to survive.<br \/>\n\u3000As someone who observes social trends, I am watching this development with great interest to see how the relationship between consumers and the rice distribution industry will evolve.<\/p>\n<p>\u25cf Announcement<br \/>\nMy book, \u201cWriters and Living Spaces,\u201d has been published as an e-book by Gentosha.<br \/>\nAvailable on Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3000\u4e00\u6628\u65e5\u306e\u571f\u66dc\u65e5\u306b\u8fd1\u304f\u3067\u300c\u4fa1\u683c\u7834\u58ca\u578b\u300d\u306e\u6311\u6226\u3092\u7d9a\u3051\u3066\u3044\u308b\u30b9\u30fc\u30d1\u30fc\u3067\u304a\u8cb7\u3044\u7269\u3002 \u3000\u65e5\u3005\u306e\u6599\u7406\u306b\u305f\u306e\u3057\u304f\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u300c\u4e3b\u592b\u300d\u3068\u3057\u3066\u306f\u3001\u751f\u9bae\u91ce\u83dc\u3084\u9b5a\u4f53\u307e\u308b\u307e\u3093\u307e\u306e\u9bae\u9b5a\u306a\u3069\u3067\u305f\u306e\u3057\u304f\u5b63\u7bc0\u611f\u3092\u5473\u308f\u308f\u305b\u3066\u3082\u3089\u3063\u3066\u3044\u308b\u3002\u30cb\u30b7\u30f3\u306e\u8c4a\u6f01 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"\u3010\uff15kg\u301c2,399\u5186\u3002\u3044\u3088\u3044\u3088\u300c\u7c73\u4fa1\u6025\u843d\u300d\u306e\u5c40\u9762\u304b\uff1f\u3011\r\n\u300c\u4eba\u70ba\u7684\u300d\u306a\u4fa1\u683c\u5909\u52d5\u3068\u6d88\u8cbb\u8005\u304b\u3089NO\u3092\u7a81\u304d\u4ed8\u3051\u3089\u308c\u305f\u65e5\u672c\u4eba\u4e3b\u98df\u30de\u30fc\u30b1\u30c3\u30c8\u3002\u3055\u3066\u3001\u3069\u3046\u843d\u7740\u3057\u3066\u884c\u304f\u306e\u304b\uff1f\u30fb\u30fb\u30fb","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-49087","post","type-post","status-publish","format-standard","hentry","category-1"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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