{"id":48484,"date":"2026-04-19T06:11:42","date_gmt":"2026-04-18T21:11:42","guid":{"rendered":"https:\/\/kochihen.replan.ne.jp\/?p=48484"},"modified":"2026-04-19T06:11:42","modified_gmt":"2026-04-18T21:11:42","slug":"%e3%80%90%e7%b5%8c%e6%b8%88%e5%8a%b9%e6%9e%9c1%e5%85%863878%e5%84%84%e5%86%862025%e5%b9%b4-%e3%82%b5%e3%82%af%e3%83%a9%e6%96%87%e5%8c%96%e4%b8%96%e7%95%8c%e5%8c%96%e3%80%91","status":"publish","type":"post","link":"http:\/\/kochihen.replan.ne.jp\/?p=48484","title":{"rendered":"\u3010\u7d4c\u6e08\u52b9\u679c1\u51463,878\u5104\u5186(2025\u5e74) \u30b5\u30af\u30e9\u6587\u5316\u201c\u4e16\u754c\u5316\u201d\u3011"},"content":{"rendered":"

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\u25cf\u304a\u77e5\u3089\u305b
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\n\u304a\u6c42\u3081\u306fAmazon\u3067\u3002
\nhttps:\/\/amzn.asia\/d\/eUiv9yO<\/a>
\n\"\"<\/a><\/p>\n

English version\u2b07<\/p>\n

[Economic Impact: 1.3878 Trillion Yen (2025) \u2013 The \u201cGlobalization\u201d of Cherry Blossom Culture]
\nAn in-depth analysis of the \u201cculture of cherry blossom appreciation,\u201d deeply rooted in the Japanese psyche. If this culture were to become a global standard, what exactly would be globalized? …<\/p>\n

\u3000The photo shows the cherry blossom tunnel around Hirosaki Castle, a popular \u201ccherry blossom viewing spot\u201d from yesterday.
\nWhat strikes me on this cherry blossom viewing trip through Northern Tohoku is the sheer number of international tourists. At times, I don\u2019t even hear any Japanese spoken around me. While there have been pockets of popularity in places like Kyoto in the past, this was extremely rare in areas like Northern Tohoku.
\n\u3000If this trend continues, I\u2019m a bit surprised to think that inbound tourists might even start flocking to cherry blossom spots in Hokkaido, such as Hakodate\u2019s Goryokaku, Matsumae, and the Nijukan Road. As a result, the lobby of my hotel is completely taken over by foreign visitors. I\u2019m forced to respond with broken English mixed with expressive Hokkaido dialect, but we manage to communicate a bit while laughing. I even get the feeling that my clumsy Hokkaido dialect is actually quite popular (lol).
\n\u3000Yesterday in Hirosaki, we were hit by occasional heavy rain, so I returned early and looked it up online. I came across information stating that Professor Emeritus Katsuhiro Miyamoto of Kansai University had analyzed the economic impact of cherry blossom viewing in 2025 to be approximately 1.3878 trillion yen. Furthermore, when I asked an AI, \u201cHow will Japan\u2019s cherry blossom viewing culture spread worldwide?\u201d it provided the following summary:
\n\u3000\u25ce Creation of a massive economic zone (inbound tourism effect)
\n\u3000\u25ce Global spread and branding
\n\u3000\u25ce New challenge: The emergence of overtourism \u2014 a summary in three points like that.
\n\u3000While the trend of increasing inbound tourism is accelerating due to the weak yen, this might also give rise to a perspective on how the culture of cherry blossom viewing itself will \u201cglobalize.\u201d To analyze this, a \u201cmarket analysis\u201d of inbound tourists\u2019 psychology is essential, and I\u2019m sure researchers are already delving into how to conduct such a study.
\nAmong the three points above, I\u2019m personally most interested in the second one. In short, will cherry blossom viewing\u2014a cultural phenomenon that seems uniquely Japanese\u2014truly become a global standard? Points 1 and 3 are merely superficial aspects; in the long term, this is the core issue.
\nThis point requires a fundamental analysis of our own \u201cvalues.\u201d Why do we continue to be so drawn to cherry blossoms? I believe this compels us to analyze the sensibilities that have existed since ancient times, as embodied by \u201cPrincess Konohanasakuya.\u201d The photo is a cherry blossom scene I found particularly lovely, but at cherry blossom viewing spots, each person takes photos based on their own sense of beauty.
\nA deep analysis of cherry blossom imagery from a pan-Japanese perspective. The need for a thorough analysis of Japanese sensibilities themselves.<\/p>\n

\u25cf Announcement
\nMy book, \u201cWriters and Living Spaces,\u201d has been published as an e-book by Gentosha.
\nAvailable on Amazon.<\/p>\n

\u3000<\/p>\n

\u3000<\/p>\n","protected":false},"excerpt":{"rendered":"

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