![\"\"](\"http:\/\/kochihen.replan.ne.jp\/blog2\/wp-content\/uploads\/2024\/05\/0974-11.jpg\")
<\/a>
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\n\u3000\u3053\u308c\u306f\uff1c\u96fb\u8eca\u306e\u4e2d\u306e\u30c6\u30ec\u30d3\u5c40\u300eTRAIN TV\u300f\u30014\u67081\u65e5\u958b\u5c40\u3000\u81ea\u793e\u3067\u756a\u7d44\u5236\u4f5c\u3092\u884c\u3046\uff1e\u3068\u3044\u3046\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3092\u63b2\u3052\u305f\u30cb\u30e5\u30fc\u30e1\u30c7\u30a3\u30a2\u3002
\n\u3000\u5e83\u544a\u3084\u60c5\u5831\u306e\u4e16\u754c\u3067\u751f\u304d\u3066\u304d\u305f\u4eba\u9593\u3068\u3057\u3066\u3001\u975e\u5e38\u306b\u8208\u5473\u3092\u63bb\u304d\u7acb\u3066\u3089\u308c\u305f\u3002\u308f\u304b\u308a\u3084\u3059\u3044\u60c5\u5831\u306f\u4ee5\u4e0b\u3002
\nhttps:\/\/ebisu-hatsu.com\/11439\/
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\n\u3000\u305f\u3057\u304b\u306bYouTube\u52d5\u753b\u5168\u76db\u306e\u6642\u4ee3\u3060\u3051\u308c\u3069\u3001\u308f\u305f\u3057\u7684\u306b\u306f\u305d\u306e\u9650\u754c\u3082\u898b\u3048\u3066\u304d\u3066\u3044\u308b\u3068\u601d\u3046\u3002
\n\u3000\u305d\u3057\u3066\u30c1\u30e3\u30a4\u30ca\u306e\u300cTicTok\u300d\u306f\u3055\u3063\u305d\u304f\u3053\u306e\u52d5\u304d\u3068\u63d0\u643a\u3057\u305f\u756a\u7d44\u914d\u4fe1\u3092\u59cb\u3081\u3066\u3044\u305f\u3002\u3055\u3066\u3053\u306e\u52d5\u304d\u3001\u65e5\u672c\u306e\u30e1\u30c7\u30a3\u30a2\u72b6\u6cc1\u3078\u306e\u4e00\u77f3\u306b\u306a\u3063\u3066\u3044\u304f\u304b\u3069\u3046\u304b\u3001\u6ce8\u76ee\u3057\u3066\u3044\u308b\u3002<\/p>\nEnglish version\u2b07<\/p>\n
[TrainTV, a Transportation Advertising Media Challenge to YouTube Video
\nThe “inconvenience” of the Japanese press, where newspapers also have control of television. Is it a rebellion against the choice of YouTube video that has sewn through the gap? …<\/p>\n
I believe that it is meaningful to make occasional business trips to Tokyo. What is the purpose of such a trip may differ depending on one’s field of expertise, but the urban space of Tokyo itself is a “real vision of the times,” where various changes in society are expressed.
\n\u3000This time, after an absence of about two months, the “TrainTV” caught my attention.
\n\u3000This is a new media outlet with the catchphrase, “TRAIN TV, a TV station on trains, will open on April 1, and will produce its own programs.
\n\u3000As someone who has lived in the advertising and information world, I was very intrigued. The following is a brief description of the information.
\nhttps:\/\/ebisu-hatsu.com\/11439\/<\/p>\n
Today, the conventional newspaper media has completely lost its “information control” and the existing media’s grip on the brains of the entire population through the television media has been severely damaged. Looking at newspapers is a fossilized information culture for the generation under 30s. And the biggest problem of Japan’s information society, the “control” structure of the TV media by the newspaper media, is also dying due to the rapid expansion of YouTube videos and other media.
\n\u3000The “intimidation-type information” such as “press freedom ranking” has led to the campaign that the level of press freedom in Japan is very low, and it is brought about by politics. However, it is becoming increasingly clear that the biggest point of distortion of press freedom in Japan is actually the “control” of the TV media by the newspaper media, which is not being “reported” in Japan.
\n\u3000This is a topic for another topic, but in such a media situation, YouTube videos are causing a “market destruction,” so to speak. People are being drawn away from the grip of information by the existing media and are being attracted to the freer YouTube videos.
\n\u3000This situation was already in place, but this “TrainTV” movement seemed to me to be a budding rebellion against the existing information oligopoly structure from the existing “advertising media. The transportation media in the Tokyo metropolitan area had been limited to being a receptacle for transportation advertisements placed by advertising agencies, but my guess is that there is a growing sense of crisis that advertising orders will continue to decline at this rate, and rather than sit back and wait for them to die, they have turned to a methodical strategy of combining YouTube videos and existing TV media. Rather than sitting on their hands and waiting for the situation to die down, they seem to have decided to take the “best of both worlds” strategy of YouTube videos and existing TV media.
\n\u3000It is true that YouTube videos are at the height of their popularity, but I think we are beginning to see the limits of their popularity.
\n\u3000TicTok” in China has already started to distribute programs in cooperation with this trend. I am looking forward to seeing if this movement will be a major step forward for the media situation in Japan.\u3000
\n\u3000<\/p>\n","protected":false},"excerpt":{"rendered":"
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![\"\"](\"http:\/\/kochihen.replan.ne.jp\/blog2\/wp-content\/uploads\/2024\/05\/0974-12.jpg\")
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