{"id":39268,"date":"2023-01-09T06:51:29","date_gmt":"2023-01-08T21:51:29","guid":{"rendered":"http:\/\/kochihen.replan.ne.jp\/?p=39268"},"modified":"2023-01-09T16:18:55","modified_gmt":"2023-01-09T07:18:55","slug":"%e3%80%90%e5%ba%97%e8%88%97pop%e5%ba%83%e5%91%8a%e3%80%8c%e6%9c%a8%e5%b7%a5%e5%b1%8b-2%e3%80%8d%e3%80%80%e6%b1%9f%e6%88%b8%e6%9c%9f%e3%83%bb%e6%88%bf%e7%b7%8f%e7%94%ba%e5%ae%b6%e3%81%ae%e8%b3%91","status":"publish","type":"post","link":"http:\/\/kochihen.replan.ne.jp\/?p=39268","title":{"rendered":"\u3010\u5e97\u8217POP\u5e83\u544a\u300c\u6728\u5de5\u5c4b-2\u300d\u3000\u6c5f\u6238\u671f\u30fb\u623f\u7dcf\u753a\u5bb6\u306e\u8cd1\u308f\u3044-3\u3011"},"content":{"rendered":"

\"\"<\/a>
\n\"\"<\/a>
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\n\u3053\u3046\u3044\u3063\u305fPOP\u306e\u8868\u73fe\u306b\u306f\u308f\u304b\u308a\u3084\u3059\u3055\u3068\u540c\u6642\u306b\u305d\u306e\u4f5c\u308a\u624b\u306e\u500b\u6027\u3001\u4eba\u9593\u6027\u3082\u4f1d\u308f\u308b\u90e8\u5206\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3002\u307e\u308b\u3067\u64ec\u4eba\u5316\u30fb\u30de\u30f3\u30ac\u6587\u5316\u529b\u306e\u3088\u3046\u306a\u3082\u306e\u3082\u611f\u3058\u3055\u305b\u3089\u308c\u308b\u3002\u5e97\u306b\u5165\u308b\u3068\u304d\u306b\u3001\u305d\u306e\u4eba\u3068\u306a\u308a\u306e\u5e7e\u5206\u304b\u3001\u5fdc\u7b54\u5185\u5bb9\u304c\u4e88\u6e2c\u3055\u308c\u308b\u3082\u306e\u304c\u3042\u308b\u3068\u601d\u3048\u308b\u3002
\n\"\"<\/a>
\n\"\"<\/a>
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English version\u2b07<\/p>\n

Store POP advertisement “Woodwork shop-2” Bustling townhouse in Bossou, Edo period – 3
\nHumorous POP with a strong message. The cradle of Japanese sensibility, which is connected to manga culture. Appealing to children’s hearts and minds. The “Bosho Machiya-2” and “Bosho Machiya-3” are the most popular.<\/p>\n

Even in old private houses, when it comes to merchant houses, one can see forms that resemble the capitalistic business sense of today. The photo shows “geta” POP hanging on the corner post of a woodworking shop and the signboard of “meshiya” introduced the other day. I also saw a scene of “barrel making” yesterday, and the use of wood in manufacturing was a handicraft closely related to daily life. Before the advent of chemical materials, natural materials such as wood covered almost all areas of daily life. Manufacturing with chemical materials inevitably assumes industrialized, intensive production, and “alienation” from general society becomes the norm. In modern life, handmade products for daily necessities are in the minority, and it is common for people to have no idea where most of them are made. It is only when they are told that they are made in other countries that they realize that they are made in other countries.
\nOn the other hand, until the Edo period, when daily necessities were mainly made of natural materials such as wood, the manufacturing industry was a “cottage industry” that was rooted in the area of demand. Until the Edo period, geta (wooden clogs) would have been the most common type of footwear, so this type of POP would have represented the main use of woodworking. It conveys the message, “We can make anything out of wood.
\nI was born in the mid-Showa period (1926-1989), and in urban areas, this kind of “\u25ce\u25ce shop” was frequently used as an everyday word. It was a landmark of the town, and existed as a common atmosphere in the neighborhoods across the street from each other. Grocers, fishmongers, and other businesses with clear lines of business formed the face of the town. Then, supermarkets and other forms of distribution became the mainstream, and the scale of business expanded, which probably contributed to the “modernization” of the town. This way of being is nostalgic, but it also has a unique humanistic flavor.
\nThis kind of POP expression is not only easy to understand, but also conveys the individuality and humanity of the owner. It is like the power of anthropomorphism and manga culture. When you enter a store, some of the responses of the owner’s personality can be predicted.<\/p>\n

In order to make it easy for children of today’s generation to understand the form of the townscape reproduction composition, models of wood splits and actual barrels are displayed in the storefront. In modern wooden houses, many of them are finished with large walls, so exposed pillars and beams are more common in the minority. It is probably necessary to encourage children who have grown up in modern houses to learn about the structure from these types of structures. In the first place, there are probably few opportunities to see actual “barrels. I would like them to be surprised at the richness of individuality of products that are not made of chemical materials. For the further development of products made of chemical materials, the “feel and texture” of natural materials as the starting point of their creation will act as a springboard. In order to further stimulate the fresh sensibilities of today’s children, it is important for adults to consciously create such opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"

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